Rhuigi Villaseñor is one of the most stylish men in fashion with a brand that has emerged as one of the industry’s most promising streetwear companies. He was laughed at in grade school for having bad style.
Villaseñor has one of those quintessential rags-to-riches American dream stories. Originally from the Philippines (where he lived with his mother, father and sister), Villaseñor moved to Los Angeles at the age of 11. Already a fashion study, he quickly had to surmount a learning curve after landing on the streets of Hollywood.
He was ridiculed at school for lacing up a pair of Sketchers. So, to flex, Villaseñor showed up in a crisp pair of Air Jordans, and the tide instantly turned in his favor. After those laughs echoed through the hallways of Villaseñor’s California school (and quite possibly his soul), he began to play the game of style with a winner’s mentality.