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15 Gifts That Will Boost Your Cool Cred (For Every Budget)

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Digital Art by Sofia Kraushaar for ONE37pm

Gift shopping is a yearly conundrum. What can you get for your friends who know what’s cool and have everything they need? The only solution is to lean into what they want, those decadent items that they covet but would never purchase themselves.

 

We tapped our in-house experts in five profitable sectors—watches, sneakers, cards, streetwear and handbags—to curate the three things they want most this holiday season. They're broken down into a save category, a cost-efficient recommendation, a splurge category, one that throws your budget to the wind and an editor’s choice, the version that our staff would buy for themselves tomorrow. Take a look and get inspired.

Watches

Save: Casio G-Shock GMW-B5000GD-9

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Casio is a great entry point for any watch enthusiast. This one, in particular, merges excellent materials with razor-sharp accuracy due to its quartz movement. It's also pretty much indestructible. Functionality and style are the main reasons I picked this. It's also a newer release, so not many people have it yet. A lot of nostalgia for this brand, but this one brings it into a higher fashion realm. —Thomas Huerta, VaynerMedia

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Splurge: Patek Philippe Aquanaut 5167A

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This one takes the accolades of a classic brand and brings it into the 21st century. Aquanaut is commonly spotted on the wrists of Ed Sheeran, John Mayer, Fortune 100 execs and many others. It flies under the radar unless you know what the person is rocking. An ideal sport watch to wear in any situation.—Thomas Huerta, VaynerMedia

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Editor's Pick: Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005

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This watch is synonymous with pushing the limits. It was the first watch to ever go to the moon via Apollo 11, and to this day, marks a feat in watch design. It's really an any-situation watch and looks good on the wrist. You're sure to get compliments rocking this to any outing. —Thomas Huerta, VaynerMedia

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Sneakers

Save: Air Ghost Racer White Atom Red Neon Yellow

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Every year, due to the sheer volume of Nike releases, a few smartly designed silhouettes get lost in the crowd. But that doesn't have to be the fate of the Ghost Racer, which channels some of Nike's best impulses in a '90s homage that doesn't overcook references. Scoring a shoe like this in the $50 range shouldn't be this easy. —Corban Goble, Sports Editor at ONE37pm

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Splurge: Air Force 1 Low G-Dragon PEACEMINUSONE Para-Noise

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PEACEMINUSONE, the streetwear and apparel line from South Korean pop mega-star G-Dragon, is coming out of the gate blazing hot—G-Dragon only recently left his mandatory military service in his native country. Here, G has delivered a hit collaboration with Nike, reworking its undefeated Air Force One shape and flipping it in a way no one else has (the laces tie at the toe, and the effect is kind of surreal!). A sneaker star is born.—Corban Goble, Sports Editor at ONE37pm

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Editor's Pick: Reebok Question Mid Double Cross

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When Allen Iverson turns 55 in 2030, he'll be entitled to a trust fund that Reebok established for him as part of their initial apparel deal. That timing seems fortuitous, for both the brand's sneakers and the legendary athlete. For now, returning to the legendary Question/Answer line is a no-brainer, and the brand has recently rolled out some slightly tweaked classics (like this Double Cross colorway) with gusto. See also: Reebok/Question's very in-step collaboration with Eric Emanuel.—Corban Goble, Sports Editor at ONE37pm

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Cards

Save: Wander Franco 2019 Bowman Chrome Prospects #100

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Wander Franco is the number one prospect in all of baseball, and he's only 18 years old. He has a ton of skills and is only going to get better. If the Vladdy Jr. card prices are any indication, these are a no-brainer at their current price on StockX. —Lou Geneux, Team Gary Vee

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Splurge: Luka Doncic 2018 Panini Prizm Rookie #280

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Luka Donic is going to be an MVP someday, if not this year. His Prizm is a must-own for any NBA fan or those looking to flip in the next two to three years. He’s the guy to own from the 2018 class.— Lou Geneux, Team Gary Vee

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Editor's Pick: LeBron James 2003-04 Topps Chrome Rookie #111 PSA 10

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The greatest player of this generation has a rookie card reselling for around $2,200 to $2,500 right now, depending on the moment, in a PSA10 or BGS 9.5. Go ahead and compare that to MJ prices and do the math. When it’s all said and done, LeBron’s rookie cards will double, triple or even quadruple in value. A hefty price for sure, but a big reward awaits.—Lou Geneux, Team Gary Vee

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Streetwear

Save: Supreme New Era S Logo Beanie (FW 19) Heather Grey

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This beanie is a must. It’s a good piece for if you want some Supreme, but are on a tight budget. I'm one of those weirdos who wears a beanie no matter the weather, so you would see this on my head all year long. —Anthony Bobongo, VaynerMedia

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Splurge: Supreme The North Face Statue of Liberty Baltoro Jacket Black

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This one is one of my favorite NF x Supreme pieces. Every time Supreme does a North Face collab, I always seem to remember it the day after it releases. The front and back Lady Liberty graphic isn't over the top, and the Supreme text running down the hood is a great finishing detail. I would definitely have to splurge on this one. The all-black colorway is the best one.—Anthony Bobongo, VaynerMedia

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Editor's Pick: Kith x Disney Double Pocket Hoodie Indigo

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I am a sucker for anything Mickey Mouse. The three blends of denim and the cut-up Mickey are done tastefully, which is amazing. The scuba hood on this hoodie takes it to another level. I need this in my closet.—Anthony Bobongo, VaynerMedia

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Handbags

Save: Gucci Bifold Wallet GG Supreme Kingsnake (4 Card Slots) Black

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A nice entry to the world of luxury leatherware, this Gucci bi-fold wallet is big enough to fit all your credit cards, but not so bulky to look like a brick in your pocket. The snake detail is never going out of style. —Madison Russell, Style Editor at ONE37pm

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Splurge: Chanel x Pharrell Tote Blue

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If I were a billionaire, I’d buy this Pharrell x Chanel fluffy tote bag for the sheer irreverence of it. What a delicious flex, brightly lined in fluorescent yellow but fluffy. This is a baller conversation starter.Madison Russell, Style Editor at ONE37pm

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Editor's Pick: Louis Vuitton Mini Soft Trunk Monogram Eclipse Black

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Kristopher Kites came into the ONE37pm office recently with this Virgil Abloh for Louis Vuitton men’s bag, and it’s all I have been thinking about since. With classic elements and fresh updates, this timeless bag still feels current. Man bags are hard to get just right, but this one is perfect. —Madison Russell, Style Editor at ONE37pm

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