Keagan Hoffman’s ChainForces are edgy. The shoes are wrapped in barbed wire and sell for hundreds of dollars; however, they are exclusive. The only way to get a pair is by negotiating with Hoffman himself. The ChainForces series has propelled Hoffman to the forefront of the sneaker industry and allowed him to connect with several high-profile celebrities like Playboi Carti and Thouxanbanfauni, as well as outlets from all around the world such as Grailed and The Wave Mag.
Much of Hoffman’s entrepreneurial success is due to the power of social media. The ChainForces were his first attempt at fashion, and they immediately became a massive success after Playboi Carti was filmed opening them on Instagram. Soon everyone began to wonder who the designer behind this one of a kind shoe was.
Blending elements of alternative rock and classic streetwear, Hoffman has found himself at the epicenter of a new trend in men’s fashion. However, the young artist doesn’t appear to be affected by the spotlight. Hoffman is not willing to sacrifice the quality of his work for the sake of cash and prefers to keep his clothing scarce and in-demand. Inspired by the underground SoundCloud scene, which emerged in early 2014, Hoffman’s clothing rekindles the innocence of a movement now fully entrenched in mainstream culture.