Originally released in 2000, and marketed by Nike as a “T-shirt for your feet” due to its extreme comfort, the revolutionary Air Presto marked a paradigm shift in the way that sneakers fit and, subsequently, how they were sized. Tobie Hatfield (brother of Nike design legend Tinker Hatfield) first conceptualized the V-Notch concept in 1996—the sneaker mold at Nike’s in-house Innovative Kitchen that would become the Nike Air Presto.
This concept was the mold Hatfield and his team created in pursuit of what would ultimately become the Air Presto. Nike was looking to produce sneakers that offered unparalleled comfort, divergent from the limitations that a leather and mesh combination often held. With the help of Kevin Hoffer and lead designer Bob Mervar, Hatfield helped give birth to the Nike Air Presto at the turn of the century.