A recent Launchmetrics study revealed that New York Men's Fashion Week generated a mere €2.1M in media impact value, where London, Paris, Florence and Milan's male-focused shows generated a combined €113M. To put that in perspective, that's only 1.82 percent revenue generated of all international men's presentations.
One initiative is hoping to flip that script.
Conceived to nurture emerging talent and consolidate top menswear designers in one venue, New York Men's Day, housed in New York's Financial District, featured 10 different designer's collections on February 4th this year. This format, while used for large trade shows, hasn't been adopted by the fashion week scene quite yet. But, NYMD is out to prove that it should.
Agentry PR, which was founded in 2010 by Erin Hawker, produces and executes New York Men’s Day. “I’m so excited to be presenting NYMD for our 11th season. We are at a point where we provide an important platform and foundation for emerging brands to showcase their collections where they might not have had the opportunity to do so elsewhere," said Hawker.
These are the three designers that blew us away and are helping to put NYMD on the global fashion map.