The Happiness Project: How Apparel Can Push the Mental Health Conversation

Michael Caloca / ONE37pm / The Happiness Project

Mental health is difficult to talk about. Luckily, that’s changing as people become more comfortable discussing the ubiquitous mental illnesses that have pervaded so many of our environments. Jake Lavin, founder of the Happiness Project, wants to use his brand to increase  conversations around mental health. The more comfortable we are discussing these issues, the more comfortable people will be in seeking help. 

That’s the mission of The Happiness Project, a clothing line that aims to “elevate happiness throughout the world” by increasing conversation and donating 15% of their profits toward the American Foundation for Suicide Prevention. I spoke with Jake this week about the brand’s history, the genesis of their recognizable graphics and what’s next.

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