The category is collaborations. Nike collaborations. There’s a bunch of them out there, and apparently we can’t get enough because every new collab (major or minor) is pretty much a sellout at this point. Think about it—it’s Nike, one of the biggest brands in the world, and arguably the biggest sports brand in the universe while also being home to some of the most legendary and influential figures in history. Who wouldn’t want to collaborate with Nike? The answer to that is very few, and today we are revisiting some of the finest.
With dozens of collaborations and counting, it’s hard to narrow down which one is the “best,” but we are going to try. Let’s give it a go shall we?