Eric Whiteback, who’s known as the “Supreme Guy,” has amassed large amounts of Supreme apparel and rare accessories since 2011. But being a collector is just the tip of the iceberg for this extremely eloquent and focused college grad.
Whiteback is a certified social media maestro who has over 1 million followers across different platforms. His most recent measure of success is TikTok, the new and buzzing wild, wild west of social media. He was already killing it on Instagram with hundreds of thousands of followers and off-the-charts engagement. Still, with some creativity and thoughtful editing, he transferred that same energy to TikTok. One of his most popular TikTok viral videos has soared to 40 million views and his number of followers exploded from 40,000 to 450,000 in five days.
Intrigued by his unique social media approach, we visited the Pennsylvania native’s pad in Manhattan’s Financial District to learn more about his strategically crafted online brand and results-driven content strategy.