15 New York Clothing Brands Repping the Big Apple to Keep An Eye On

• What We Recommend From Them: Joggers, hoodies, snapbacks, and more
• Full Product Range: T-shirts, hoodies, hats, socks, joggers, snapbacks, and more
• Price Range: $45 - $100

Focused on a curated irreverence, Public School NYC is a men’s fashion brand with their eyes on the pulse of tomorrow. Founded in 2008, Public School would be nothing without its creators Dao-Yi Chow and Maxwell Osborne. Their fashion line has been constantly praised for its new age designs and quality fit. While the duo’s star burned brighter in years past, their new goal to reuse as much recycled and discarded fabric as possible has seen praise for its foray into sustainability, something the fashion world has been rightly criticized for in recent years.

• What We Recommend From Them: T-shirts, hoodies, shorts
• Full Product Range: Shorts, t-shirts, hoodies, hats, socks, joggers, tanks, and more
• Price Range: $$100 - $300

If you’re looking to combine your 420 lifestyle with a menswear aesthetic, then this is the brand for you. Located in New York City, Sundae.School produces the best “smokewear” ever seen on the streets of NYC. Launched at the height of the COVID-19 outbreak, this boutique brand combines the leisure outfits of their smoking clients with a strong fashion feel, creating lines that are both functional and work as individual pieces of art. And their mission goes far beyond selling clothes. Sundae.School’s goal was to add to the cannabis fashion industry by drawing on their rich Korean background to provide clothes that told their unique cultural story.

• What We Recommend From Them: Blazers, rugby shirts, sweaters, tees
• Full Product Range: Blazers, rugby shirts, sweaters, tees, outerwear, belts, and more
• Price Range: $200 - $500

While most fashion fanatics wouldn’t automatically assume a rugby retailer would have the fit for them, Rowing Blazers is continually proving their naysayers wrong. Rather than rely on the tired, stuffy trends of rugby fashion, this menswear brand is constantly reinventing, using the old aesthetics in a brand new way. With their inventive striped blazers to their fresh takes on old classics like boat shoes and polos, they’ve proved that the romance of the boating era is still walking the streets of New York today. Their clubhouse, located on 161 Grand Street in Soho, is filled to the brim with eclectic racks of old and new, seamlessly weaving an aesthetic that is both timeless and brand new.

• What We Recommend From Them: Polos, jackets, button-up shirts
• Full Product Range: Polos, jackets, button-up shirts, shoes, outerwear, chinos, and more
• Price Range: $60 - $200

Not sure streetwear is the look for you? Then look no further than O.N.S clothing. This NYC offers a variety of minimalist looks that start at basic staples and end with daring collaborations with other NYC artists. This modern menswear line values versatility and fit at the same time, creating garments that can easily switch from the office to the bar, all while maintaining a sustainable, high quality feel. 

• What We Recommend From Them: Ball caps, t-shirts, sweatshirts
• Full Product Range: Ball caps, t-shirts, sweatshirts, sweaters, crewnecks, and more
• Price Range: $40 - $100

If you’re trying to find a Supreme style on a Levi’s budget, then there’s a good chance Only NY is what you’ve been looking for. With two NYC locations, a Stanton St. flagship and a Greenpoint branch, Only NY curates fresh logo wear on the go that will satisfy even the most aggressive of sneakerhead. Like the best brands, its collections range from t-shirts and jackets to stickers and water bottles, providing even the smallest budget with something to bring home. Not to be outdone by bigger retailers, Only NY also carries collabs and vintage pieces from some of the most iconic brands like Made-In-America jeans and more.

• What We Recommend From Them: Cable knit polos, short sleeve t-shirts, flannels
• Full Product Range: Cable knit polos, short sleeve t-shirts, flannels, cotton pants, overshirts, hoodies, and more
• Price Range: $65 - $200

Saturdays NYC is a unisex lifestyle and clothing brand that thrives on its millennial take on basic essentials. With their simple styles and minimalist takes on usually flashy items like graphic tees and tote bags, this NYC brand takes sustainability and functionality to the max, relying on the quality of their products to win them over to consumers. Stocking capsule collaborations with big names like Mr. Porter and more, Saturdays NYC makes it clear that fashion comes before anything else.

• What We Recommend From Them: Snapbacks, logo tees, long sleeve tees
• Full Product Range: Snapbacks, logo tees, long sleeve tees, logo hats, skateboards, and more
• Price Range: $40 - $100

This NYC skatewear brand is clearly the next big thing. With a shop that supports everything from decks to apparel, 5 Boro NYC is ready to take things to the big leagues. Unlike other skate shops that use the aesthetic of skate culture without knowledge to back it up, 5 Boro NYC relies on being the real deal. Their decks are works of art, and they extend that aesthetic directly to their apparel, putting out simple pieces that truly showcase their unique skater style.

• What We Recommend From Them: Their patchwork/crocheted button ups
• Full Product Range: Short sleeve shirts, long sleeve shirts, shorts, slides, jackets, shoes, and more
• Price Range: $200 - $600

Ever seen a photo of Harry Styles in a fantastic outfit and thought, “I could pull that off?” Then Bode is the high fashion brand for you. Featured in magazines like GQ, Vice, and more, Bode is a luxury menswear line that prides itself on its originality and creativeness. Most of the brand’s pieces are created using deadstock or castaway fabrics, making it one of the leaders in sustainable fashion on runways. Its light, vintage taste lends itself to a unisex feel, making Bode’s pieces feel like a breath of fresh air in the industry.

• What We Recommend From Them: Short sleeve shirts, long sleeve shirts, ready-to-wear, scarves, belts
• Full Product Range: Short sleeve shirts, long sleeve shirts, ready-to-wear, scarves, belts, bags, sunglasses, shoes, and more
• Price Range: $50 - $300

Wilde Vertigga is a New York based fashion line that thrives on its innovative gender-fluid designs. With its asymmetrical cuts that border on experimental, Wilde Vertigga completely obliterates the status quo, creating statement jackets, pants and more for anyone willing to put it all on the line. This high fashion brand sells in several boutiques, but can most easily be found in the Showfields Boutique in NYC.

• What We Recommend From Them: Tees, pants, shorts
• Full Product Range: Tees, pants, shorts, jorts, zip-up shirts, and more
• Price Range: $30 - $120

Nothing screams Bushwick like Peels, a fashion brand created to take old unisex work uniforms and upsell them to a whole new market. Started by Jerome Peel, Peels is known for its embroidered masterpieces, which curate quirky work pieces into fashion staples for celebs and more. While their social media gives off an unassuming presence, Peels’ founder works hard every day to create his custom embroidered pieces.

• What We Recommend From Them: T-shirts, outerwear, pants, hoodies, denim wear
• Full Product Range: T-shirts, outerwear, pants, hoodies, denim wear, sweaters, suits outerwear
• Price Range: $100 - $600

If you’re looking for a brand a little more established than your basic instagram streetwear staple, look no further than the unique brand of Rothman’s. You know what you want: simple shirts, classic suits, and a timeless silhouette that’ll take you from an office building to a first date with ease. Rothman’s is here to provide that and more. They also curate their own bespoke brand and can create custom pieces at request. Established in 1969 and reopened in 1986, this menswear brand has since branched out to two more stores in New York.

• What We Recommend From Them: Blazers, outerwear, shirts, knitwear
• Full Product Range: Blazers, outerwear, shirts, knitwear, shirts, sweatshirts, and more
• Price Range: $100 - $400

If men’s fashion lines make you feel inundated with beanies and graphic tees galore, you’re not alone. C’H’C’M, named after the Clinton Hill location it originated in, is a fashion line that thrives on simplistic, capsule staples. Their racks are full of work blazers, structured jackets, and and more that could easily be seen at both a Midtown office and on a SoHo runway. Located at 2 Bond Street in NoHo, the store also curates brands from other designers, using collaborations with brands and manufacturers to fill its wall with quality, classic styles.

• What We Recommend From Them: Shirts, denim, jeans, chinos
• Full Product Range: Shirts, denim, jeans, chinos, polos, sweatshirts, blazers, and more
• Price Range: $250 - $600

If you're looking for a brand that effortlessly balances the blend of streetwear and elevated staples, look no further than Rag & Bone, which has been in business since 2001. With a heavy online presence along with being sold in over 700 shops worldwide, you can find everything from casual shirts and chinos to formal shirts and pants along with shoes. There's a reason why they've become quite famous over the years.

• What We Recommend From Them: Crewnecks, hoodies, lounge pants
• Full Product Range: Crewnecks, hoodies, lounge pants, graphic tees, activewear, and more
• Price Range: $25 - $75

A sustainable brand, Threads 4 Thoughts keeps it environmentally friendly at all times, while still making affordability and a priority. The brand's clothing is made from the likes of regenerated beech trees, organic cotton, recycled plastic bottles and fishing nets, and the comfort is superior. Activewear and athleisure makes up the core of Threads 4 Thoughts, meaning you can go to them for a range of tees, hoodies, lounge pants, and more. Their graphic tees are pretty cool too.

• What We Recommend From Them: Workwear, t-shirts, polo shirts, blazers
• Full Product Range: Workwear, t-shirts, polo shirts, blazers, swimwear, shorts, shoes, and moree
• Price Range: $200 - $700

If you are looking for clothes you can wear the the office, Reiss has it. If you are searching for casual options, well, Reiss has that too. In need of accessories like belts, wallets, and scarves? Reiss has all of those things available, plus more. Oh, and if you need dress shoes and sneakers, Reiss has that as well. In short, Reiss has everything you can think of, and the quality of their clothing is amazing.