A few weeks ago, New York’s most prestigious bank, Goldman Sachs, sent an internal email to its employees with revolutionary workplace style news. The memo proclaimed that bankers can now wear khakis to the office instead of suits. Addressed to “All Goldman Sachs,” David M. Solomon, John E. Waldron and Stephen M. Scherr penned, “We believe this is the right time to move to a firmwide flexible dress code.”
While the employees most likely enjoyed receiving that update (along with a reported kombucha tap in their kitchen), none rejoiced more than Rhone, the creators of commuter pants that look like khakis but feel like sweatpants. With a company name taken from a river in Europe, Rhone is the men’s only equivalent to Lululemon, carving out a sizable niche in the activewear marketplace for guys on the go.