12 Days of Christmas Spotlight: Yellow Label Co. and Their Elevated Basics

Day 2

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Yellow Label Co.

And on this second day of Christmas, our true love sent to us two turtle doves, a partridge and a pear tree, and… Yellow Label Co. Continuing our 12 Days of Christmas brand spotlight, today we are highlighting the rising NYC streetwear brand that captivated our attention this year with their ability to elevate the basics to be perfect iterations of the stuff that you wear casually on a daily basis. T-shirts, hoodies, joggers, etc., embody the Yellow Label Ethos to the fullest, and while their pieces are simple, they are still very much eye-catching and complementary.

Yellow Label Co. has our vote as being one of the brands that are going to have a big 2023, so we thought we would share with you guys a little history about the company, and why we love them.

If you want to read a more in-depth interview we conducted with the founder a few months back, check this out.

RELATED: 12 Days of Christmas Spotlight: Sinclair Global and Their 1990s Aesthetic

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Yellow Label Co.

Yellow Label Co. History

Why We Love Them

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Yellow Label Co.

Well, as we said before, their commitment to designing “basic” items such as tees and shorts that have a luxury feel and look to them, is one of the main reasons why we’re feeling them. It’s luxury quality at a non-luxury price, and really that’s all about all you can ask for from a brand. Their color selections are cool, with plenty to choose from with whatever item you are purchasing, along with their dedication to personally connecting with their audience.

Hruska regularly makes it a point to personally DM every single person that follows the brand, which at over 25k followers, is no easy task.

Standout Campaigns of 2022

Yellow Label Co. had a successful 2022. Here’s a look at their best campaigns from the year.

Fall 2022 Campaign

BTS Summer Shoot

Summer 22 Drop

Limited Edition Spring 22 Capsule

Winter 21/22 Campaign

Who’s next on our 12 Days of Christmas Spotlight? Check back in tomorrow to find out!

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