'Fortnite' Streamer Cody "Clix" Conrod Signs With VaynerSports

Gary Vaynerchuk, Chairman of VaynerSports and Founder and CEO of VaynerX, exclaimed his excitement about this latest signing. "Clix embodies what the gaming creator economy is all about," Gary noted. "We're excited to have him on our team and provide him with the support and engine he needs to create a sustainable impact." Darren Glover, VP of Gaming at VaynerSports, also provided a few words about Clix's Fortnite prowess and what his agency is prepared to do now that he's their latest signee. "We're very energized to work with Clix," Glover added. "Clix is a dual-threat who competes competitively at the highest levels of Fortnite and is an exceptional creator and entertainer. Developing a more purposeful mission for Clix's career and brand is the primary driver of growth that we're going to accomplish together."

ONE37pm: What are the main things VaynerSports looks for in potential esports signees?

Glover: We want talent with a unique voice and brand to themselves who are striving to build something more impactful than digital analytics; whether that stems from being a competitive esports athlete, or a talented skilled content creator.

ONE37pm: Can we look forward to seeing Clix mix it up with Bugha for some future Fortnite content?

Glover: Absolutely; they're already friends which makes it much easier. We're bullish on Fortnite as a game title and future "metaverse" experience for esports, creators, and brands. We see Bugha and Clix spearheading the innovation happening within Fortnite and are excited to get them and their community more involved. If brands want to unlock passionate Fortnite communities, Bugha and Clix have to be on the top of their lists because they're unique brands that bring their own unique value to opportunities.