'Fortnite' Streamer Cody "Clix" Conrod Signs With VaynerSports

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Talent management agency VaynerSports doesn't just push its innovative promotional methods for professional athletes - it also puts a ton of effort into applying the same approach toward its gaming clientele. With the likes of Fortnite World Cup champion Kyle "Bugha" Giersdorf and award-winning Web3 gaming creator Bryce "Brycent" Johnson signed to its gaming division, VaynerSports is in the business of making prominent esports and blockchain gaming personalities even more noteworthy in their respective fields. Another major Fortnite player now calls VaynerSports home and that's none other than Cody "Clix" Conrod. With 15 million+ followers across his social media accounts and simultaneously being recognized as the most-watched Fortnite streamer in North America in 2021 and 2022, Clix's potential for future greatness within the VaynerSports family is super encouraging.

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Gary Vaynerchuk, Chairman of VaynerSports and Founder and CEO of VaynerX, exclaimed his excitement about this latest signing. "Clix embodies what the gaming creator economy is all about," Gary noted. "We're excited to have him on our team and provide him with the support and engine he needs to create a sustainable impact." Darren Glover, VP of Gaming at VaynerSports, also provided a few words about Clix's Fortnite prowess and what his agency is prepared to do now that he's their latest signee. "We're very energized to work with Clix," Glover added. "Clix is a dual-threat who competes competitively at the highest levels of Fortnite and is an exceptional creator and entertainer. Developing a more purposeful mission for Clix's career and brand is the primary driver of growth that we're going to accomplish together."

Glover also made sure to provide a few exclusive comments regarding Clix aligning himself with VaynerSports and what it could mean for his extremely bright future.

ONE37pm: What led to the decision to sign Clix to the VaynerSports family?

Glover: He's built a large and passionate community on Twitch and social media, and is recognized as one of the greatest Fortnite players in the world. We believe his career has a very high ceiling of growth both competitively and in culture, and with our support to build a more purposeful brand, we see Clix dominating the future creator economy.

ONE37pm: What is VayerSports looking to do to increase Clix's level of recognizability?

Glover: Take an unbelievably influential name and community and develop a more structured personal brand with a clear mission for who he is, why he exists, and what impact he's striving to make in the future. Clix will continue to compete in Fortnite at the highest level, while the brand will be deployed via purposeful brand partnerships, cultural crossovers with sports and music, philanthropy, apparel, and IRL activations.

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ONE37pm: What are the main things VaynerSports looks for in potential esports signees?

Glover: We want talent with a unique voice and brand to themselves who are striving to build something more impactful than digital analytics; whether that stems from being a competitive esports athlete, or a talented skilled content creator.

ONE37pm: Can we look forward to seeing Clix mix it up with Bugha for some future Fortnite content?

Glover: Absolutely; they're already friends which makes it much easier. We're bullish on Fortnite as a game title and future "metaverse" experience for esports, creators, and brands. We see Bugha and Clix spearheading the innovation happening within Fortnite and are excited to get them and their community more involved. If brands want to unlock passionate Fortnite communities, Bugha and Clix have to be on the top of their lists because they're unique brands that bring their own unique value to opportunities. 

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