HyperX Signs Multiyear Deal with JuJu Smith-Schuster

Juju is locking it in longterm with the esports and gaming heavyweight


We’ve got some exciting news in the world of esports.

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, is announcing a multiyear renewal with pro football player JuJu Smith-Schuster as a global brand ambassador. You probably already know this, but just as a refresher, HyperX is the Official Gaming and Audio Partner of Smith-Schuster and is now also the Official Peripheral Partner of his esports organization, Team Diverge. This deal is now officially the longest ambassador deal in HyperX history, and Smith-Schuster is equally as excited about his growing role as a leader in esports.

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Juju Smith-Schuster / HyperX

“I am so excited about renewing my partnership with HyperX, and also so happy to bring my eSports team, Team Diverge, into the HyperX family. HyperX has been a brand partner of mine since my first year as an NFL player; they’ve seen my vision and excitement about gaming and its growth and have supported me every step of the way. I’m honored to continue working with the brand and am grateful for their continued support.”

As a part of his deal, Smith-Schuster will take on a growing role with HyperX as he will step into a variety of marketing activities representing HyperX during promotions, advertising, social campaigns, events and more. Additionally, Smith-Schuster will continue his position as a global ambassador for the company, and will continue both his YouTube and podcast duties. 

As Team Diverge’s Official Peripheral Partner, HyperX will be their exclusive audio products partner on stream and the team will promote headsets, microphones, keyboards, mice, and mousepads during streams and tournament sessions. HyperX will also provide marketing activities to Team Diverge as the two continue to grow in their partnership.

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Juju Smith-Schuster / HyperX

“HyperX is thrilled to continue our relationship with JuJu Smith-Schuster and expand it to include his esports org., Team Diverge”, said Dustin Illingworth, celebrity and athlete marketing manager, HyperX. “His passion and love for esports and the community is effervescent, permeating everything he does. It’s a pleasure to continue growing our brands together, both with JuJu and Team Diverge.”

Fun times are on the way for Juju Smith-Schuster and HyperX, and this is only the beginning. You can keep up with all of their latest updates on the HyperX website and Instagram.

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