This week on our series, 'Inside the Screen,' ONE37pm's Aaron 'Don' Dukes sits down with Aaron Create, the designer for OpTic Gaming and founder of his own brand, Create. The man wears many hats. Aaron is an artist, designer and creative director from Simi Valley. Whether it be his skill in traditional visual art or branding, Aaron is self-taught. He's the living representation of the phrase: consistency is key. He's been honing his craft for over a decade, and hard work pays off.
Inside The Screen With Aaron Create
We spoke to the design icon in the making on this episode of 'Inside the Screen'
Episode 004: OpTic Create
Part of what sets Aaron apart is his commitment to elevating his work outside of the confines of a traditional design. "I didn't wanna just do merch, I wanted to create a brand," he tells Don, speaking on his company, Create. Designing merch is one thing, but if you can create a brand with an identity, that's where the magic happens.
"For me, owning brands is all I need. That's all the motivation I need." Aaron wants to make it to the top, and his drive is the X-factor allowing him to build up his work. The two Aarons cover so much ground in this interview; they address the logistics of building a clothing brand, the evolving world of marketing for streetwear and gaming writ large. If you want to hear more, make sure to check out the full interview at the above link. And keep your eyes on Aaron's Twitter and IG to track his success.