The power of TikTok's organic reach and algorithm helps elevate persistent and top-quality acts on the platform. Thanks to the platform, artists like Jack Harlow, Megan Thee Stallion, Lil Nas X, Olivia Rodrigo, and Doja Cat have even accelerated their careers. This is partly due to the viral trends that TikTok creators have made with their music, which directly correlates to TikTok’s audience checking out the music.
This is the same case with Blu DeTiger. She is a twenty-three-year-old singer, bassist, and DJ based out of New York, NY. She started on TikTok during the 2020 COVID-19 lockdown by posting TikToks of her playing the bass and covering music from several artists, including Russ, Janet Jackson, and Megan Thee Stallion.
Her success on TikTok has elevated her to acquire over one million followers and closing in on twenty million likes. Additionally, she has nearly five hundred thousand followers on Instagram, posting her day-to-day and career highlights. On Spotify, Blu has almost one million monthly listeners, thanks to the success of her original music on the TikTok platform.
Blu's hit song "Figure It Out" has amassed over thirty million streams on Spotify due to its catchy lyrics and the virality of the first verse. The song was released in April 2020, and currently has over three hundred thousand videos created to the music on TikTok alone. Additionally, people are still using the piece for TikToks today. So be sure to tune in below if you haven't heard the song yet!