ONE37pm: What influenced you guys to start Sheesh?
Perry: Back in college where Noah and I met in 2018, we joined forces to throw music events. At the time, I (Perry) was producing and DJing venues around Miami, and Noah was putting together shows for his fraternity. He ended up becoming my manager, and together we started to get involved with the Miami nightlife and bring up and coming EDM artists to Miami, playing into the big DJ scene there. Realizing we worked well together, we wanted to start a music company and brand for our shows and eventually branch out into other areas of music that we were interested in. We had a lot of artist friends that we met along the way, so when we officially started Sheesh in late 2019, we wanted to be an outlet highlighting artists that deserved more attention.
ONE37pm: How do you think the blog era has evolved over time?
Perry: I think the blog area has evolved to be less about words, and more about short form content around an artist. When we started Sheesh, one of the first things we did was create cool looking “Artist Spotlight” animations, that had the artist’s song playing in the background and the caption was an engaging write up about that artist. It was a quicker way to digest the sound and story of an artist rather than going to a website to read an article like traditional blogs presented – and no one was doing this on Instagram at the time we started. Now there’s tons of pages that do something along these lines, and curators that create video content on TikTok and Reels highlighting new artists.
ONE37pm: What advice do you have for anybody looking to get started covering music in 2022?
Sheesh: The best advice we could give is to just start doing it and be consistent. There are so many artists these days that are trying to get heard, and you’ll be surprised how much a feature (no matter how big or small your platform is) means to them. And of course, have fun with it and have good taste!
ONE37pm: What was your favorite music blog to read growing up?
Perry: I grew up in the suburbs of Philly, and my older brother when I was in middle school showed me this one blog called Good Music All Day (GMAD). It was really the only blog I read (religiously) and is what sparked my passion for music discovery. It featured a lot of up and comers from the Philly area, but they also introduced me to the early days of G-Eazy, Logic, Skizzy Mars, mike. and a bunch of other artists before their respective blow ups. From then on, I really cared more about finding dope up and coming artists that no one knew, not realizing at the time that having an ear for that could lead to a legitimate career in music.