Producer-Manager Woah Dives Into the Art of Music Management

Boyd: As far as the music industry goes, you are someone who touches a lot of parts. How do you view the city and navigate the scene on a weekly/monthly basis?

Woah: I’m always in the studio, and most of my friends manage producers and artists, and they  put us on those ‘who’s up next’ lists. Being with Rico a lot, as well as going to Doppler and being around in the loop—there is always some kind of action coming from good people. For example, Chase The Money just put me on with his real deal nephews and cousins who are producers. The one neat thing about Atlanta is that we all somewhat hang out and talk to each other—we don’t really hide what’s going on. It’s always a relationship where we put each other on, and there is a lot of money floating around that you don’t need to have all of. We can all have money together.

Boyd: You’ve got to really want it to do this because it is not easy, and the money is not really there. It’s a dirty game, but I always tell people that as long as you know that, you are going to be okay.

Woah: It’s a lot of sleepless nights, and then you actually have to have a support system that is willing to deal with it. We don’t have work hours to be honest with you. Now that I have settled myself in the game, I try not to take phone calls two in the morning, but sometimes you have to. If your client wants to get a private jet, they are going to call you, and they don’t want excuses. A lot of people don’t understand the headaches we have to go through. Even moving artists around is a headache, but we can’t let that be known or seen.