How Rahim, Co-Founder of The 740 Project, Is Taking Things To The Next Level

The powerful force behind the 740 Project talks with ONE37pm's Mike Boyd.

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Meet Rahim (also known as Rahim The Dream), a powerful force behind the 740 project. Recognized as the number one agency in the urban/pop digital space, the 740 project has become renowned for their artist development. The company has worked with some of the industry’s biggest faces including: Migos, Lil Baby, and H.E.R, amongst others.

740 has their hands on just about everything pertaining to the business side of the music industry including management, streaming and sales/PR. Always working, Rahim took a break to catch up with ONE37pm’s Mike Boyd to discuss what the 740 project has been up to lately, Rahim’s path to success, and more in a 30-minute conversation that you will not want to miss. Below is a snippet from their interview.

Boyd: You said you manage IIham because you believe in her, but how did you guys meet?

Rahim: She was an intern at Capitol Records when 740 had a deal with them. We were an in-house agency there for two years. I found out she went to Cornell and I went to Binghamton which are both Upstate, and that we are both from Queens. You know you find things in common with people and you want to help them—she actually did my Wikipedia page for me and was the reason I got verified.

I really wanted her to come work at 740, so I went on her Instagram and saw where she had a song posted on there. She had been through a lot where she didn’t have the resources to do music and people were putting her through things. I told her I would give her a shot—I paid for a full studio session, and said that if she came back with something fire that we would keep working. She came back with most of her first EP! We put the song out, and it was getting playlisted on. I saw that this was a product that we put into the marketplace that has great potential, and she can actually really sing.

For more on the Rahim and the 740 project, be sure to check out the full interview above. You can follow Rahim on Instagram and Twitter

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