How Rahim, Co-Founder of The 740 Project, Is Taking Things To The Next Level

The powerful force behind the 740 Project talks with ONE37pm's Mike Boyd.

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Meet Rahim (also known as Rahim The Dream), a powerful force behind the 740 project. Recognized as the number one agency in the urban/pop digital space, the 740 project has become renowned for their artist development. The company has worked with some of the industry’s biggest faces including: Migos, Lil Baby, and H.E.R, amongst others.

740 has their hands on just about everything pertaining to the business side of the music industry including management, streaming and sales/PR. Always working, Rahim took a break to catch up with ONE37pm’s Mike Boyd to discuss what the 740 project has been up to lately, Rahim’s path to success, and more in a 30-minute conversation that you will not want to miss. Below is a snippet from their interview.

Boyd: You do a lot. Could you give an overview of all the things you have your hands in?

Rahim: Okay, first 740 is what brought me here. The 740 project was something I co-founded and now run with a full team. Myself and the other co-founders were able to employ people we believe in, and created the work environment we always wanted. We do cool stuff and we have pretty fire clients, which I’m sure we will get into later. I also manage an artist named IIham, who  is an alternative R&B artist. I jumped into management literally because I believe in her—I wasn’t involved in management at all before that. The belief was so strong, and I just know. When I really go hard for artists, I’m usually right—even on the marketing side. I have a label, Black Noisze too, so there is that as well.

I’m also a co-founder of No Free Coffee, which is a coffee brand, that is now transforming and growing in the streetwear space. We are getting a lot of attention in streetwear and the coffee space because we really do make great products. We have pop-ups where folks can come to have coffee and buy merchandise. 

I think that is about it, but it just feels like a million things because there are a lot of moving pieces. 

Boyd: You said you manage IIham because you believe in her, but how did you guys meet?

Rahim: She was an intern at Capitol Records when 740 had a deal with them. We were an in-house agency there for two years. I found out she went to Cornell and I went to Binghamton which are both Upstate, and that we are both from Queens. You know you find things in common with people and you want to help them—she actually did my Wikipedia page for me and was the reason I got verified.

I really wanted her to come work at 740, so I went on her Instagram and saw where she had a song posted on there. She had been through a lot where she didn’t have the resources to do music and people were putting her through things. I told her I would give her a shot—I paid for a full studio session, and said that if she came back with something fire that we would keep working. She came back with most of her first EP! We put the song out, and it was getting playlisted on. I saw that this was a product that we put into the marketplace that has great potential, and she can actually really sing.

For more on the Rahim and the 740 project, be sure to check out the full interview above. You can follow Rahim on Instagram and Twitter

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