Fashion and gaming are two of the worlds that have been most interrupted by burgeoning NFT technology in this past year. So when a legacy fashion brand gets into NFTs, making reference to a corresponding digital game, you know they did their research.
Coach, which has remained one of the most iconic luxury design houses in the game since its inception in 1941, is debuting its own collection of NFTs today. The collection, which marks the brand's 80th anniversary, is inspired by Coach's motto for this holiday season: "Give A Little Love." The designer will be giving away 80 one of a kind pieces of digital art featuring characters from their recently launched Snow City digital game. If you're interested in earning an NFT, give the game a play ahead of the launch today to familiarize yourself with the characters.