VeeFriends announced its partnership with NY Womenswear Designer Kim Shui to create VeeFriends x Driven Dragon apparel launching October 7th.
VeeFriends Partners with Womenswear Designer Kim Shui to Launch VeeFriends x 'Driven Dragon' Clothing Collection
VeeFriends continues its vision to focus on value creation for the IP through dynamic brand collaborations, access experiences, and innovative mini-drops.
One of the key strategies and interests for me with VeeFriends is to build collaborations across all genres of the world. Fashion is clearly one of them, and emerging talents that I believe are on the path to superstardom are even more so the things that I'm looking out for. Kim is one of those individuals, and I think if you look at her overall collection and even this specific collaboration, you can see why.
- Gary Vaynerchuk, CEO and Creator of VeeFriends
The apparel capsule collection offers hoodies (retail price $235), tees (retail price $55), and beanies (retail price $48), each featuring a flying Driven Dragon.
The Dragon is the core of her brand, symbolizing good luck, strength, and longevity. The hoodies are made from premium 100% Cotton French Terry in Cream, with a custom embroidered VeeFriends Logo and Driven Dragon in quality silk thread. The tees are made of 100% Premium Cotton with the Driven Dragon Silk Screen printed, and the beanies are made of 60% Polyester and 40% Acrylic.
"The Driven Dragon character was my first choice because it spoke to me the most. Drive is the primary component of the motif that I frequently employ in my work because without it, I couldn't have advanced to where I am now, and that combination just made perfect sense to me, "Kim Shui adds. It's such a distinctive collection, and I hope that when people wear it, it inspires them and makes them feel more determined, strong, and capable of achieving their goals.
The VeeFriends x Kim Shui clothing collection will be available in limited quantities in sizes S to XXL exclusively at https://kimshui.net/
Utility For VeeFriends Holders
VeeFriends Series 1 and Series 2 Driven Dragon holders will be eligible for utility around this collaboration.
- Spectacular Driven Dragon Holders (Bubble Gum, Diamond, Gold, Hologram, and Lava) are eligible to claim the entire Driven Dragon capsule: (1) Hoodie, (1) Tee, & (1) Beanie.
- Core, Rare, Very Rare, and Epic Driven Dragon Holders are eligible to claim (1) Tee & (1) Beanie and All Series 2 Driven Dragon holders are eligible to claim (1) Tee.
The Driven Dragon character was my first choice because it spoke to me the most. Drive is the primary component of the motif that I frequently employ in my work because without it, I couldn't have advanced to where I am now, and that combination just made perfect sense to me. It's such a distinctive collection, and I hope that when people wear it, it inspires them and makes them feel more determined, strong, and capable of achieving their goals.
- Kim Shui, NY Womenswear Designer
You can view the lookbook here:
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