Gary Vaynerchuk Launches VeeFriends

The long-awaited day is finally here. The man himself has been hinting at an NFT drop for weeks now, and today the magic is finally happening. GaryVee’s genesis NFT project, “VeeFriends” is launching today.

The project is comprised of 10,255 tokens, broken down into 9400 admission tokens, 555 gift goats, and 300 access tokens; including many one-of-ones. The tokens are based on 268 drawings of VeeFriends done by the king of content himself. The project takes cues from some other immensely successful NFT collections, like CryptoPunks or Meebits (both LarvaLabs joints), which are comprised of a slew of similar images with variations, so folks can bid on the perceived rarity of each member of the collection. 
Every token doubles as a three-year admission token to VeeCon, an annual super-conference. The tokens are broken up into three categories: Access, Gift and Admission. You can read up on the accompanying perks of each kind of token here. One of the highlights? The 5 “Scholarship Access” tokens, which give the buyer the “opportunity to redeem mentoring and coaching from Gary personally as well as his professional network.” Pretty sick.

With the saturation of the current NFT market, people getting into the game need to be thoughtful about how to innovate their drop mechanics to stand apart from the rest. By incorporating access as a perk, the dutch auction model and the myriad of different token editions, Gary is demonstrating that he’s entering the space with the intention of building an on-going, living community. We’d expect nothing less.