The collectible space is ever-evolving. With the recent explosion of the NFT world, collectors are becoming more acutely aware of the role of ownership in collection as opposed to just owning something for some specific utility. Krool Toys, for example, creates games available to the general public, but releases a corresponding physical game cartridge. You can play the game without the cartridge, but you still want that sweet, sweet cartridge.
The NY and Bombay based creative studio has produced limited run collectibles and video games for Megan Thee Stallion, Lil Uzi Vert, Rod Wave, Rico Nasty and Gunna. All of the games were playable to everyone, but released alongside a corresponding collectible, whether it was a toy or a video game cartridge.