The point of the project was to acknowledge the fact that these individuals in the NFT community at large exist. We wanted to give them a mechanism or a form of utility that the average fan base might not have. Those people are going to come in, but they’re going to arrive after all of us who were already here. Why not give everyone a chance as a sort of thank you for pulling this industry together?
As it relates to the utility, imagine if 20 years ago you were given the opportunity from Pokemon to buy the very first Pokemon cards ever made. If for some reason, there was a rabid community, and they said, “Look, for you all, you get the chance to buy our first cards. They will be labeled the first edition and will be the first cards ever minted from us. You will get access to that sale.”
We took the same approach as step one of the utility. We said, “alright, anyone who holds a Recur pass will essentially get early beta access to the first drops of each of the experiences that we launch for our brands. It’s not every single time that Recur pass holders will be whitelisted. It’s just the very beginning. The very first season. The very first line of collectibles that ever come out. It could be a four-week drop event. It could be an eight-week drop event. It might be once, but it’s arguably going to be the most important and prolific in the brand’s history because they are going to be the first collectibles that ever come out.
Zach Bruch: There are other ways that this can happen. In some instances, it’s giving them the first access in which they are lining up and purchasing. In other instances, we are giving them access in ways. For example, all of a sudden, in their Recur account, there may be a surprise waiting for them related to a new branded experience. That keeps it exciting and fun. Over time, we are going to continue to create more and more utility for the Recur pass holders. We’ve announced this concept of early access already, and there are a ton of other things we have planned that we are really excited to roll out.
We can’t wait for the community to experience it because we know we have a really unique approach that’s going to be super compelling.
ONE37pm: You guys sold 64,031 of these Recur passes. Will every single one of those people who bought a pass be able to purchase the early drops? Will there be enough collectibles for everybody?
Trevor: There will be enough supply. It depends on how it shakes out. Similar to a physical venue, even if every single attendee of the event was a VIP, even VIPs can’t get in if it’s at capacity. If they sleep past their alarm and come in at the very last minute, the supply might be consumed. What we would urge the community to do is even if you hold a pass, you should try to be first in line. We are going to design it so that there is enough quantity for them, but there is never a guarantee because some could purchase multiple quantities, as an example. It’s important that the community lines themselves up. It could also happen in reverse. There could be more supply than needed. But we can’t guarantee that every single person will be able to get one of every single drop.
ONE37pm: To the rarity end of the passes, let’s say you were lucky enough to get a full house or some other rare property. Does that get you any advanced level of utility?
Zach: The basic utility is the same for every pass holder. However, over the coming year, you are going to see certain subsets of pass holders receive other types of special opportunities, awards, or access in addition to the early access.
ONE37pm: As for the collectibles, are you planning on some of them having utility as well?
Zach: Yes. Everything that we’re doing, we think very long-term. We aren’t building one-off drops. Everything we do will have utility. We’re making things so that they can be interoperable so that collectors can participate in other universes and worlds throughout the web3 ecosystem. There’s going to be different collectibility and gamification within our experiences—Gaming-light, collecting style games where you can also earn NFTs, not just purchase them. Going forward, there are going to be all sorts of other utilities for these assets. Again, everything we are doing has immense utility and is being built for the future so that as this entire space develops, collectors can participate and not just be stuck with an asset in an app or on a website. You will be able to take it with you where you want.
ONE37pm: Any idea of the cost of entry on some of the drops?
Zach: Our whole idea, in general, is that we want everything to be accessible to everybody. Call it $15-100. It could be a little more or a little less, but the whole goal is to make it accessible to everyone to participate and join. And again, not all NFTs are going to be purchasable. Some will have to be earned through participation. Community members really will be rewarded. That’s a big part of it.
ONE37pm: Will you be able to use crypto to purchase the drops?
Zach: In terms of payment options, you will be able to buy with a credit card, Apple Pay, Google Pay, and crypto. We support over 200 countries. People bought passes in over 80 different countries, so it’s really amazing to see that so many people from all over the world will be participating and be part of this community and the experiences we will launch.
ONE37pm: Recur recently put out a tweet that you were going to be able to cash people out in February. Is that still on target?
Zach: Yes, that is still the target.