Warner Music Group and the NFL announced the Saweetie Super Bowl Concert on Roblox.
This will be a historical moment – not only because it will be the first event in Warner Music Group’s newly launched Rhythm City, but it will also be the first-ever NFL metaverse concert during Super Bowl week featuring a Warner Records artist.
Starring Warner Records hip-hop artist, Saweetie, the free virtual concert will be an official part of the NFL’s Super Bowl LVII event line-up.
Saweetie will perform a family-friendly, fully motion-captured performance featuring her hit singles including “Tap-In,” that will bring the excitement of an NFL Super Bowl musical performance to millions of fans in the metaverse.
The virtual concert will celebrate the upcoming Super Bowl LVII and promote a message of female empowerment to all tuning in. The virtual concert will premiere on Friday, February 10 at 7:00pm ET/4:00pm PT and will re-air every hour on the hour until Sunday, February 12.
Warner has continuously built industry-leading experiences in gaming and the metaverse through its groundbreaking partnerships and one-of-a-kind events. Over the past two years, the company has brought several of its artists to Roblox including Twenty One Pilots, Why Don’t We, Ava Max, David Guetta and Royal Blood. WMG has been consistently pushing creative boundaries while providing new tools and resources for artists to build and extend their fan communities in this new digital era.
As our ecosystem evolves, WMG is focused on building open, interactive and dynamic virtual experiences that deeply connect artists with their fans. It doesn’t get more iconic than the Saweetie Super Bowl Concert Presented by Intuit on Roblox. We are so thrilled to be working in support of this event and incredibly excited to kick off our first concert in Rhythm City
