Cheetos Unveils First-Ever Metaverse Experience

Vayner3, Cheetos and Meta Horizons World present "Chesterville"


After many years of instigating mischief in the real world, Chester
Cheetah and Cheetos® are taking their antics to virtual reality this Halloween.

Players will enter Chesterville, where they will be challenged to complete tasks, with some mischievous tools, to help them earn points on their “mischief meter.” Vayner3, a web3 consultancy under VaynerX umbrella, is leading the creative concept and managing the development of the world.

As a culture-first brand committed to innovative consumer experiences, Cheetos is proud to lead Frito-
Lay into the metaverse. This is a
significant moment for both the brand and the portfolio as we broaden the ways we engage with fans,
inviting them to experience Cheetos in an entirely new way. We can’t wait to welcome consumers into
Chester’s virtual domain that brings his personality and Cheetos’ brand ethos to life.

- Stacy Taffet, senior vice president of marketing for Frito-Lay

The goal of the game is to gain access to the spooky mansion that looms atop Cheetos Hill. Once inside the mansion, players will get to unlock the most intriguing part of Chesterville: a chance to vote for their favorite “ghost of Cheetos’ past” and help bring a no-longer-available flavor back to life in the real world.

These are the three favorite flavors to resurrect for a limited run: Cheetos Flamin’ Hot Chipotle Ranch, Cheetos Flamin’ Hot Pepper Puffs, and Cheetos Nashville Hot snacks.

You can share your favorite at beginning October 23 through Novembe 2. Cheetos will announce the winning flavor on social media before it reappears in the real world in early 2023, for a limited time to those who participate.

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