VaynerNFT Announces It is Now Vayner3

The company is taking a bigger bite into Web3.


VaynerNFT announces it is now renamed to Vayner3, a strategic consultancy dedicated to leading enterprises and intellectual property owners to build in Web3.

The goal of Vayner3 is to continue to act as a consultancy focused on guiding the world’s leading enterprises and intellectual property owners in the next iteration of consumer behavior and navigating the ever-evolving world of Web3. 

NFTs and Beyond

Vayner3, previously known as VaynerNFT, launched in July 2021. The journey began with non-fungible digital collectibles, art, and tokens; however, the company decided to change its name to reflect the breadth of services it offers clients that reaches far beyond NFTs.

Not only will the Vayner3 team continue to work with NFTs, its skillset will also include helping companies navigate the metaverse ecosystem, blockchain e-commerce solutions, multiple crypto platforms, and decentralized technologies.

“While NFTs may have been the word of the year in 2021, I believe that there are a tremendous amount of ways for enterprises to engage in multi-dimensional Web3 strategies, anchored in driving tangible business outcomes”, said Avery Akkineni, President of Vayner3. “From loyalty integration programs, immersive consumer and digital experiences, meaningful philanthropy infrastructure to adopting crypto-currency acceptance.” 

Vayner3 is doubling down on its belief that Web3 technology and NFTs cannot be ignored. Akkineni says every single industry, company and IP owner will be impacted by blockchain technology. 

"I have always believed that technology is a tremendous tool to help us understand consumer behavior and drive social interactions through culture -- all our ventures of VaynerX operate with this approach and we are very focused on helping business understand the ever-changing landscape,” said Gary Vaynerchuk, CEO of Vayner3. “The team we built at Vayner3 is here to guide the world’s leading enterprises and intellectual property owners through this space.”

The Future Of Vayner3

This launch comes after Vayner3's first anniversary. Avery Akkineni sat down with ONE37pm to reflect on the past year and why it's essential to expand and make this announcement.

She says she's excited to continue to help brands innovate and build their communities through the advancement of technology brought to us by NFTs and Web3.

"We've done launches, strategies, programs, and everything from physical products to real life activations," Akkineni said. "What I'm most proud of is the team we've built and the breadth we've been able to cover— it has really set us up for season 2 of our company."

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