Vayner3, previously known as VaynerNFT, launched in July 2021. The journey began with non-fungible digital collectibles, art, and tokens; however, the company decided to change its name to reflect the breadth of services it offers clients that reaches far beyond NFTs.
Not only will the Vayner3 team continue to work with NFTs, its skillset will also include helping companies navigate the metaverse ecosystem, blockchain e-commerce solutions, multiple crypto platforms, and decentralized technologies.
“While NFTs may have been the word of the year in 2021, I believe that there are a tremendous amount of ways for enterprises to engage in multi-dimensional Web3 strategies, anchored in driving tangible business outcomes”, said Avery Akkineni, President of Vayner3. “From loyalty integration programs, immersive consumer and digital experiences, meaningful philanthropy infrastructure to adopting crypto-currency acceptance.”
Vayner3 is doubling down on its belief that Web3 technology and NFTs cannot be ignored. Akkineni says every single industry, company and IP owner will be impacted by blockchain technology.
"I have always believed that technology is a tremendous tool to help us understand consumer behavior and drive social interactions through culture -- all our ventures of VaynerX operate with this approach and we are very focused on helping business understand the ever-changing landscape,” said Gary Vaynerchuk, CEO of Vayner3. “The team we built at Vayner3 is here to guide the world’s leading enterprises and intellectual property owners through this space.”