On Tuesday, March 29th, serial entrepreneur Gary Vaynerchuk announced that he would become one of four new team owners in Major League Pickleball, an Austin, Texas-based elite pickleball league. Established in 2021, Major League Pickleball (MLP) will expand from eight to 12 teams for the 2022 season and feature 48 of the best men’s and women’s pickleball players in the world.
By adding Vaynerchuk to a roster of owners that already featured Milwaukee Bucks co-owner Marc Lasry and American tennis legend James Blake, MLP has demonstrated that pickleball is not just the sport of the future, but that it’s increasingly becoming the sport of the present as well.
“MLP is the most exciting brand in pickleball, a sport that I’m very excited to be coming into at such an important stage of its development,” Vaynerchuk said in a press release. “I’ve been watching the growth of the sport over the last couple of years, and waiting for the right opportunity to jump in.
"What MLP is creating is precisely what I think pickleball needs - innovation, equality, great competition, and a central focus on the social community that this sport creates.”