The fashion industry is quickly advancing into digital territory as it piques the interest of creators, celebrities and collectors around the world. From streetwear moguls like Bobby Hundreds and Jeff Staples to fashion giants such as Nike, Adidas, and Gucci, the digital frontier is ripe for innovation to push the boundaries of fashion. These innovations coincide with the expansion of sneaker culture, with highly-sought-out exclusive digital collectibles boasting record-breaking sales of over $100,000. Thus, virtual sneakers have become a major player in the future of digital fashion.
Virtual Sneakers: A Guide to the Emerging Digital Trend
So What Exactly Are Virtual Sneakers?
Virtual sneakers often come in the form of NFTs, or non-fungible tokens that operate using blockchain technology. This means that each pair is unique and has a digital keychain that verifies its authenticity—like a StockX tag, but permanently documented on the blockchain. They can be worn either as digital wearables for your avatar in virtual spaces like Decentraland and Roblox, or they can be seen through augmented reality filters using apps like Snapchat.
Brands Creating Virtual Sneakers
1. RTFKT x FEWOCiOUS
2. Steph Curry x Under Armor: Genesis Curry Flow
3. Gucci Virtual 25
4. CULT&RAIN Genesis Drop
5. RTFKT x Nike CryptoKicks
What's Next for Virtual Fashion
As this virtual landscape continues to evolve, more and more people will be drawn to the space and consider the idea of digital fashion collectibles. NFTs provide a unique angle for companies to innovate product, connect with their communities, and enhance their brand experience.The technology introduces a new level of ownership and authentication that will attract collectors to curate their own collections of valuable and unique digital assets in this market. Ultimately, as the physical and virtual realms converge, novel ways of forging identity and immersing in experiences will be created and shape the future of culture.
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