My Social Canvas is a social enterprise that has been around for over 10 years, helping provide educational and professional opportunities to high school and college-aged girls all over the world (15 different countries).
While the company has made major strides—hosting hack-a-thons with Apple, mentorship panels, and events with notable women including Olympic athletes and CEOS, and funding thousands of scholarships to its members— Mayer wanted to do something more with the company, something that would continue to further its mission.
She and her team decided to start dreaming up and developing an NFT project.
“During the pandemic, I was looking for other ways to fund our mission,” Mayer said. “I founded Boss Beauties NFT as an extension of the deep passion I have for the next generation of women.”
She and her team wanted the collection to represent all types of women, different ethnicities, career paths, and industries. The traits with different eye colors, hair colors, eyebrows, clothes, and backgrounds represent that.