BURN THE BOATS by Matt Higgins is a Must-Read for Anyone Pursuing What They Love

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Dropped out of high school at 16 to enroll in college early with his GED; press secretary in NYC before 30; guest shark on Shark Tank; teacher and executive fellow at Harvard Business School. Matt Higgins has truly done it all, and embodied one driving ethos throughout his career: removing the obstacle of fear and doubt that prevents people from achieving what they want to do. The self-made entrepreneur is now releasing a book to spill some of how he's achieved his success in the past few decades: "Too many of us are driven by fear, waiting for the perfect moment to act. We subconsciously construct an insidious safety net that becomes our undoing: Plan B."


We couldn't possibly summarize the promise of the book better than Matt himself.

"In this book you will learn:

  • What can turn your deepest flaws into fuel for your greatest triumphs
  • Why you don’t need a revolutionary invention or product to be financially free
  • How to cultivate proprietary insights that can launch game-changing businesses
  • How to break the patterns holding you back"

The Incentives

Similar to GaryVee's model with his book Twelve and a Half, Higgins is incentivizing those who purchase the book with a few unique opportunities. There is a whole roster of opportunities opened up by purchasing multiple books, ranging from a helicopter tour around NYC with Matt and a meet-up with GaryVee to deep sea fishing with Matt in Miami. For information on all the potential bonuses, read here.

Throughout the book, Matt implores readers to stop focusing so much on Plan B. To produce such a developed resource, Higgins interviewed 50 different founders, athletes, artists, and celebrities–from billionaire NBA owner Marc Lore to Scarlett Johansson–to hear their individual “burn the boats” paths to Plan A. In his review of the book, Arnold Schwarzenegger echoes the sentiment: "Once you have a Plan B, you've become your own naysayer."

Between the incentives available for purchasing multiple books, and the immense amount of knowledge supplied by simply reading just one copy, BURN THE BOATS is a must-read for anyone looking to pursue what they love.

Buy the book today from a vast array of retailers, available here.

The subject of this article has a business affiliation with ONE37pm.

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