“I think that Creature World's ability to magnetically attract people that have wonder in their eyes, and put them all together… That’s really special to me,” Danny Cole smiles to me, cocooned in a bean bag chair in his sun-lit Williamsburg apartment. It’s been a busy year for Danny. Over 38,000 versions of Crowd sold on OpenSea—a record-breaking quantity. He just minted a whopping 109,000 iterations of Size Creature, essentially an unorthodox mechanic for distributing the lookbook for Creature World’s on-going clothing collection.
Historically, Danny has shied away from reveling in these numbers, but in our latest conversation, he is glowing as he tells me: "I'm proud right now. 109,000 pieces. 38,000 pieces." He pauses—Danny rarely dives into the stats of his projects like this. "I'm happy to take a moment and just be like, 'We did something here, you know?'"
Over the past few months, Danny and I have frequently talked about the genesis of Creature World, how he first began producing clothing (a story involving a potential kidnapping?) and the various means through which he manages to bring people into this kaleidoscopic landscape.
In all of our myriad conversations, I've been trying to unpack why Creature World has managed to maintain relevance so tactfully over the years. "I really firmly believe that art is meant to be experienced. Art is something that is meant to swoop over you," he tells me, and it clicks. The reason is because Danny has never been particularly bogged down by medium. In every ventricle of the Danny's ever expanding universe, the goal is simple:
He just wants people to experience the Creature World.