“Often times, we think we have to change for the world. But the world can change to you," Eduardo Whittington—co-founder of Lobo Cannagar—reflects to me between milky hits of his brand's proprietary pre-rolls.
For a lot of consistent smokers, there’s long been a stigma around the pre-roll. Since legalization has begun to escalate nationwide, most dispensaries have treated pre-rolls as the chicken nuggets of weed, comprised of the leftover bits and pieces not deserving of premier billing. But Lobo Cannagars is changing the perception of pre-rolls, promoting them to a position as an elite tool in the regular smokers’ arsenal. I had the opportunity to catch up with Eduardo to hear about the inception of the brand and the ethos driving him forward to this day.