pop culture

Eat Like Your Favorite Characters: Introducing the McDonald's 'As Featured in Meal'

McDonald's

Published Aug 10, 2023

As consumers, iconic logos are ingrained in our subconscious. At any given moment you can probably look around and see a logo you recognize without being able to read the name. And when it comes to top-tier recognizable logos, few are as legendary as the Golden Arches of McDonald’s. From countless Happy Meal toys—like their iconic collab with Cactus Plant Flea Market—to appearances on screen, McDonald's is as recognizable as it gets.

Like all of us, our favorite characters on the screen crave McDonald’s from time to time. From Big Macs to Happy Meals, there have been plenty of McDonald’s meals featured in film and television and even references in music. Now, McDonald’s is going through the archives to remember some of these most iconic references and features and will commemorate them in a special way, with the 'As Featured In' meal.

The 'As Featured In' Meal

McDonald's

Starting August 14, fans and McDonald’s lovers can get their hands on the “As Featured In” meal that is a collection of all of the fan-favorite (and character-favorite) meals that have had memorable cameos in iconic media. The meal will include a choice of 10-piece Chicken McNuggets®, Quarter Pounder® with Cheese or Big Mac® Sandwich along with Medium World Famous Fries®, a Medium soft drink and the newly-branded Sweet 'N Sour Sauce.

What's the inspiration for this nostalgic meal?

McDonald's

Spoiler alert: fans can expect there to be a McDonald’s cameo in the highly anticipated second season of Marvel Studios “Loki”. As part of the ‘As Featured In’ experience, fans will receive exclusive access to the new season via a special AR experience on Snapchat. Fans can enter into the multiverse of Marvel Studios’ and be transported into a Brooklyn McDonald’s back to 1982, inspired by the new season. The experience will become available August 30, for three days only.

- Morgan Flatley, Global Chief Marketing Officer and Head of New Business Ventures at McDonald's

PALACE x McDonald's 'As Featured In'

McDonald's

To make the initiative even more memorable, McDonald’s is partnering with PALACE – a London-based skate and streetwear brand that has featured McDonald's in its mesmerizing skate videos – to create an exclusive merch line that can be copped in tandem with the 'As Featured In' meal. Fans who buy the meal can scan a code on the bag that will take them to an exclusive site to purchase the epic pieces from the collab.

If you’d rather get the chance to see the merch in person, PALACE will also be hosting a pop-up at the very-first McDonald’s restaurant in Downey, California.