A Weekend at NASCAR Chicago With Bubba Wallace and McDonald's

McD Racing 1 e1688655958686
(23XI Racing)

If you watched the NASCAR Chicago street race, you saw something special, but in this article I'll give you a look behind the scenes!

NASCAR has been organizing the highest level of racing in America for the past 75 years, and this past weekend they pushed the sport forward in a new way. On July 1-2, some of NASCAR's best drivers took to Chicago's famous Grant Park for a first-of-its-kind street race. Ignoring the inclement weather that delayed the actual race, the event was a massive success.

Related: The 20 Most Valuable Happy Meal Toys From McDonald's

I spent the weekend with NASCAR and McDonald's exploring the grounds, talking to drivers, and getting the full experience of what a street race in a major city looks like. Follow along with me as I break it all down!

NASCAR Takes to the Streets of Chicago!

NASCAR x McDonald's

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(Photo by John Smolek/Icon Sportswire via Getty Images)

McDonald's has been participating in NASCAR since way before the Chicago Street Race. Since the 1990s, McDonald’s has played a major role as a primary car sponsor across the NASCAR circuit, working with names like Junior Johnson Racing, NASCAR HOFer Bill Elliot, 23XI Racing, Bubba Wallace, Tyler Reddick and many more.

In 2020, McDonald’s signed on to back 23XI Racing and Driver Bubba Wallace with the goal of changing the conversation around racing and bringing in a new, more diverse fan base into sport. McDonald’s is actually a founding partner of 23XI Racing, which was started in 2020 by Michael Jordan and Denny Hamlin.

This weekend was the culmination of that goal, with NASCAR being introduced to a whole new audience that had never experienced live racing.

How McDonald's Creates New Collaborations

Whats Next?

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