In the 21st century, socialization is foundational to so many people's processes of commitment and actualizing a routine. Apps like Strava and Goodreads demonstrate the potential of socialization in encouraging people to foster healthy habits. These apps become a log not just for yourself to reflect on, but for your community to celebrate and even compete with.
So while there might be some superhuman reading this story remarking at how their only inspiration comes “from inside” and their work ethic alone nurtures their healthy habits, the vast majority of us don’t always thrive in an isolated vacuum. Socialization allows for competition, it allows for recognition, and—most importantly–it builds community.
This ethos was the basis for Pepper, a digital cookbook social app created by Matt Schkolnick and Jake Aronskind. The duo had noticed the oversaturation of food content on apps like Instagram and Facebook, but realized that this method of sharing could be so much more than how it existed statically on non-specialized apps. Incorporating a social component to how we disseminate our food experience can help people build routines; sharing and growing with your community encourages lasting commitment. It’s why apps like Strava have seen such success in the world of fitness. It’s why Goodreads has become the pillar of the literary community it is today. So why not cooking?