Last year, NBA commissioner Adam Silver let players wear any color shoe they wanted, and if year one was any indication, things are about to get weird.
NBA sneaker culture has consumed itself, and we’re excited to see what happens next. Because once even something as integral to basketball culture as sneakers becomes this widely talked about, in order to remain cool, it must be undercut in some way.
Ugly is trendy, performance sneakers are not. Puma and Converse are signing the cool kids. Someone is going to have a laceless signature shoe, and it’s time players start talking trash with their shoes.
Adam Silver gave an inch. Time to take 5,280 feet.