Taylor Swift, the international popstar and forgetful scarf owner, will headline the 2023 Super Bowl Halftime Show, according to Variety. Although neither the NFL nor Swift have officially said anything, the announcement that the Super Bowl will be sponsored by Apple Music (one of Swift’s prominent corporate partners) seemingly aligns with the report.
For years, Swift and the NFL have orbited each other, signaling that a Swift-led halftime show was less of an if than a when. As far back as 2015, Swift and the Super Bowl Halftime Show have been linked, but the union was seemingly torpedoed by corporate politics—from 2013 to 2021, the halftime show was sponsored by Pepsi while Swift was a pitchwoman for rival Coca-Cola. This year, though, with Apple Music taking the mantle from Pepsi, Swift faces no such roadblocks.