The vibes in this collection are immaculate.
Adidas x Thebe Magugu Release Debut Collection
Adidas is linking up with African luxury designer Thebe Magugu for a vibrant debut collection that features expressive sport and style designs that celebrate community, heritage, and identity, inspired by the South African designer's upbringing. This debut collection includes the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and is influenced by Thebe’s mother, aunt and grandmother.
The theme is femininity, which is interwoven with leading adidas material technology.
Powered by adidas and Thebe’s passion for inclusivity, this function-meets-fashion female collection includes modesty swimwear, inclusive sizing in sizes XL to 4XL and gender-neutral pieces, with each performance piece in the collection featuring leading performance technology made in part with recycled materials.
Each garment in this collection has an abstract selection of bright and punchy colors including, impact orange and yellow, accents of shock pink, and backgrounded by pulse lilac. All sports are featured with an emphasis on running, swimming, training, tennis, football, and cycling alongside a set of casual lifestyle garments.
The high-performance tennis pieces will be premiered during one of the most prominent hardcourt tournaments by adidas’ inspirational athletes Dana Mathewson, Stefanos Tsitsipas, Felix Auger Aliassime, and Daria Kasatkina who are passionate about showing support for what matters and encouraging diversity and inclusivity on and off the court. The collection also features the Purple NY UNITEFIT Tennis Dress, delivering style and functionality, made in part with recycled materials.
And that’s not all either.
Alongside the performance pieces, the statement Originals looks include the Originals Crop T-shirt, in white and semi pulse lilac, delivering classic streetwear style, and the Originals 7/8 Leggings.
And that’s not all either!
This collaboration also includes remixes of iconic adidas footwear silhouettes including the Stan Smith, Nizza Platform, Astir and Forum footwear, which feature design accents from Thebe Magugu's signature prints. Reflecting adidas's commitment to consciously crafting performance materials, hero styles and pieces have also been made in part with recycled materials, just one of the innovations that represent our commitment to help end plastic waste.
The adidas x Thebe Magugu collection is already available for adiClub members, and will drop for everyone on August 15 2022 via adidas.com/thebe_magugu.
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