Streetwear has always had a unique position in our culture. There aren’t many other sectors that have managed to evolve and stay current while still honoring its origins and the iterations that came before it. Originating in California skate and surf culture, it has been influenced by New York hip-hop culture, international runway fashion, and around-the-way comfort. It’s prominence rose in the 90’s, with brands developing cult-like followings through collaborations with other brands, designers, and celebrities, and limited-edition and exclusive drops. Not every brand needs to be a Supreme and not every item needs to be a brick or water bottle that retails for $300. I’ve rounded up 30 affordable (and affordable-ish) streetwear brands.
And even better: they’re all black-owned.