The 16 Best Affordable Watch Brands to Shop Right Now

• Our favorite watch: Casio Men's Three-Hand Quartz Silver, $80
• Specs of our watch pick: Case Size: 38.5mm, Thickness: N/A, Lug-to-Lug: 150mm - 205mm,  Lug Width: N/A, Water Resistance: 50m, Movement: Dial- aqua, date window, Crystal: N/A
• Price range: $22 - $135
• Other flagship models: Casio LWA300H-7E2V, $35.95, Casio A168XESG-9AVT, $69.95, Casio MWD110H-1AV, $42.95
• Where the brand is from: Japan

Since their founding in 1946, Casio has become one of the best brands to get watches from at any price point. Make no mistake, there are lots of Casio watches that go above and beyond the $100 mark to classify them as luxury, but there's loads of quality timepieces that you can find below that mark as well full of beauty, durability, and versatility, which are some of the few features that have made them very popular over the decades. We've included a few of those watches above as potential suggestions to choose from as you are browsing. Trust us when we say you can't go wrong with Casio.

• Our favorite watch: Timex Marlin Hand-Wound x Peanuts Snoopy Dancing, $229
• Specs of our watch pick: Case Size: 34mm, Thickness: N/A, Lug-to-Lug: N/A,  Lug Width: 18mm, Water Resistance: 30m, Movement: Quartz, Crystal: Acrylic
• Price range: $60 - $495
• Other flagship models: Giorgio Galli S1 Automatic 38mm, $475, Waterbury Traditional GMT 39mm Stainless Steel Bracelet Watch, $229, Expedition North Field Post Solar 36mm Recycled Fabric Strap Watch, $169
• Where the brand is from: Waterbury, CT

Timex is also a brand that has a few pieces considered to be luxury as they are $500 and up, but majority of their pieces are under $500 which is why we have selected them as our best watch brand for being under that range. Timex has been around since 1854, when they laid down their roots in Waterbury, Connecticut. Roughly 100 years later they became Timex, and they too are now regarded as being one of the most popular watch brands in the world. You can find everything here from expedition watches to more formal pieces such as the brand's Giorgio Galli offerings, and we can personally attest to their durable nature as we currently own several pieces that have held up nicely for years. Definitely not bad considering we spent less than $500 each time.

• Our favorite watch: Series X, $780
• Specs of our watch pick: Case Size: 43mm, Thickness: 24mm, Lug-to-Lug: 50m,  Lug Width: 15mm, Water Resistance: 0300m, Movement: 1/1000 Second Chronograph, Crystal: Mineral
• Price range: $320 - $1,395
• Other flagship models: Jet Star, $695, Millennia, $796, Icon, $796
• Where the brand is from: New York, NY

If, however, you decide that you want to make the splurge and spend over $500 but under $1,000, Bulova is an excellent brand to choose from. Having laid down it's roots in New York City, the early makings of Bulova dates all the way back to 1875, meaning that they are yet another watch brand that has withstood the test of many decades. If luxury is what you want, luxury is what you'll find at Bulova, which gives you plenty of selections including their Series X, Jet Star, and Millennia models, but at the same time, their lowest watches are priced between $236 and $295, giving you the option to go much cheaper (while still maintaining high quality of course) if you wish.

• Our favorite watch: Gen 6 Smartwatch Black Silicone, $199
• Specs of our watch pick: Case Size: 44mm, Thickness: 22mm, Lug-to-Lug: N/A,  Lug Width: N/A, Water Resistance: 3 ATM, Movement: Digital, Crystal: N/A
• Price range: $130 - $280
• Other flagship models: Neutra Chronograph Stainless Steel Watch, $180, Carlie Mini Three-Hand Black Leather Watch, $100, Scarlette Mini Three-Hand Date Two-Tone Stainless Steel Watch, $140
• Where the brand is from: Richardson, TX

Founded in 1984 by Tom Kartsotis in Richardson, Texas, Fossil remains another place you can go watches on the affordability spectrum. The company offers a wide range of watches including smartwatches, stainless steel watches, leather watches, and automatic watches. Prices tend to range from about $130 to $280, with the option of getting regular casual watches for the office, date nights, lunches, etc., to jazzing it up a bit with sport and dive watches if that's your forte. One of our favorites is the Gen 6 Smartwatch which is digital, but we're fond of their classic watches as well. There's lots to choose from, so make sure to take a look through their entire catalog.

• Our favorite watch: Chronograph, $270
• Specs of our watch pick: Case Size: 42.5mm, Thickness: 10.3mm, Lug-to-Lug: N/A,  Lug Width: N/A, Water Resistance: 5 ATM, Movement: 1/10th of a second, Crystal: Sapphire
• Price range: $150 - $270
• Other flagship models: Lilienthal 1 Rainbow, $159, Huxley Black Bronze, $184.20, Rosalux Burgundy Kiss, 144.60
• Where the brand is from: Berlin, Germany

Lilienthal Berlin is a relatively young brand compared to some of the others we've mentioned thus far as they were only established in 2015. That said, in the eight years they've been around thus far, they have already made this mark as a watch company lauded for their quality and affordability. A quick look at their website at the moment won't show you a single watch priced over $355, with their lowest having a price tag of $115. All the while, the quality of their watches are never sacrificed, and they come with rave reviews from those who have purchased. Lilienthal Berlin is still very much a baby in the watch game, but we predict that their popularity will continue to grow through the decades.

• Our favorite watch: The Runwell Sport Chrono, $895
• Specs of our watch pick: Case Size: 48mm, Thickness: 13.7mm, Lug-to-Lug: N/A,  Lug Width: 24mm, Water Resistance: 10 ATM, Movement: Argonite 5050, Crystal: Double Curve Sapphire
• Price range: $595 - $1,500
• Other flagship models: The Birdy Moon Phase, $625, The Runwell 47mm, $595, The Spartan Detrola, $425
• Where the brand is from: Detroit, MI

Located in the Motor City, Shinola is a luxury watch brand that has been around since 2011, and offers watches that are both well-crafted and well-designed. While their prices can go as high a couple grand, there's dozens of watches priced between the $500 to $1,000 range (or even under), which still very much makes them an affordable brand to purchase from. Some of their standouts include selections from their Runwell, Birdy Moon, and Spartan collections, but there's lots more to look at on their website. Best of all, we really appreciate the quality that Shinola offers. Their watches are built strong and sturdy, meaning they can last you forever (literally).

• Our favorite watch: Ishtar by Jean-Michel Basquiat, $110
• Specs of our watch pick: Case Size: N/A, Thickness: N/A, Lug-to-Lug: N/A,  Lug Width: N/A, Water Resistance: 3 Bar, Movement: Quartz, Crystal: N/A
• Price range: $75 - $200
• Other flagship models: Clearly New Gent, $95, Second Home, $150, Dark Irony, $195
• Where the brand is from: Switzerland

Founded in Switzerland circa 1983, Swatch celebrates their 40th anniversary this year, and has without a doubt been one of the most popular watch brands (especially amongst the youth) in the past couple of decades. The affordability is definitely there with some of the highest prices being around $200, but their offerings can go as low as $75 as well. Throw in the cool funky colors and neat collaborations, we'll go as far as to say that Swatch is definitely a brand for the artsy creative types. If this is a category you fit into, then you're doing yourself an injustice if you've never owned a Swatch.

• Our favorite watch: Alpina Men's Startimer Pilot Watch, $299
• Specs of our watch pick: Case Size: 42mm, Thickness: 10mm, Lug-to-Lug: N/A,  Lug Width: 9mm, Water Resistance: 330ft, Movement: Swiss Quartz, Crystal: Sapphire
• Price range: $695 - $1,295
• Other flagship models: Alpiner Sport Quartz Rainbow, $995, Alpina Men's AL-282LBO4V6 Horological Smart Watch, $555, Alpina Men's Startimer Pilot Chronograph Big Date Watch, $882.68
• Where the brand is from: Geneva, Switzerland

Established in Geneva, Switzerland, Alpina's speciality is luxury sports watches. In fact, the brand is actually credited with inventing sports watches as a whole, so it's to be expected that you'll be paying a pretty penny for some of their models. That pretty penny, however, can actually be much less than some other luxury brands, which is why we still have them labeled as affordable. Attractive designs aside, Alpina's watches are also functional, versatile, and durable, with the ability to hold up well over time. Their lowest prices watches start at roughly $550, but you can also find models for even lower than that on Amazon. Gotta love a good deal!

• Our favorite watch: Invicta Men's Pro Diver Collection Coin-Edge Automatic Watch, $74.96
• Specs of our watch pick: Case Size: 40mm, Thickness: 13mm, Lug-to-Lug: N/A,  Lug Width: 10mm, Water Resistance: 660ft, Movement: Japanese Automatic, Crystal: Mineral
• Price range: $29 - $1,269
• Other flagship models: Invicta Reserve Gladiator Swiss Ronda Z60 Caliber Men's Watch, $299.90, TechnoMarine UF6 Men's Watch, $89.90, Invicta Marvel Thanos Men's Watch, $69.90
• Where the brand is from: Chiasso, Switzerland

If you are just looking for casual cool watches that are neatly designed and reflect some of your interests (Marvel for example), Invicta is another recommendation as there's an element of "vintage collectibles" associated with the theme of their watches—almost like something you would find at a thrift shop or collectibles store. Now the brand does have some watches that steer towards the luxury/pricey side, but there's actually very few in their overall catalog as majority of the ones we saw were priced somewhere in between $80 to $200 (with some being even lower than that). Again, this a fun watch brand designed for folks that love neat designs and are super fans of certain shows, sports teams, etc.

• Our favorite watch: Tissot PRX Men’s Watch, $395
• Specs of our watch pick: Case Size: 40mm, Thickness: N/A, Lug-to-Lug: N/A,  Lug Width: N/A, Water Resistance: Yes, Movement: Analog, Crystal: Sapphire
• Price range: $250 - $3,175
• Other flagship models: Tissot mens PRX 316L, $359.99, Tissot PRX Powermatic 80 Men's Watch, $725, Men's PRC 200 Chronograph Bracelet Watch, $525
• Where the brand is from: Le Locle, Switzerland

Founded by father and son team Charles-Félicien Tissot and Charles-Émile Tissot in Switzerland circa 1853, we'd be remiss not to include Tissot, who again is one of the "founding fathers" when it comes to watch brands. Considered to be a Swiss luxury brand, a majority of Tissot watches are an investment, but if you search hard enough you can multiple watches that are under the $1,000 mark. There's also much to rave about when it comes to the craftsmanship of the watches, along with their overall durability. It might seem like a cliche thing when we say a watch can last you a lifetime, but Tissot watches can indeed last you lifetime if you take care of them. They might stop telling the time at some point, but most of us are no longer using watches anymore for the time, so it balances out.

• Our favorite watch: Swiss Army Heritage Watch, $325
• Specs of our watch pick: Case Size: 40mm, Thickness: N/A, Lug-to-Lug: N/A,  Lug Width: 21mm, Water Resistance: 10 ATM, Movement: Analog Quartz, Crystal: N/A
• Price range: $325 - $2,550
• Other flagship models: FieldForce Classic Chrono, $595, I.N.O.X. Mechanical, $995, FieldForce Sport GMT, $525
• Where the brand is from: Ibach, Schwyz, Switzerland

Created by Karl Elsener in 1884, Victorinox is the product of a workshop that at the time of its founding specialized in delivering knifes to the Swiss army. That speciality has never left the Victorinox brand, but what has continued to happen is expansion, and that expansion includes the addition of watches to their lineup, which officially happened in 1989. The company offers a range of casual and business watches, and performance watches along the lines of diving watches, pilot watches, mechanical watches, and more. A great choice for those that are super active and into the outdoors.

• Our favorite watch: Jorn Medium Brown Leather Watch, $63
• Specs of our watch pick: Case Size: 41mm, Thickness: N/A, Lug-to-Lug: N/A,  Lug Width: 22mm, Water Resistance: 5 ATM, Movement: Three Hand, Crystal: Mineral
• Price range: $63 - $215
• Other flagship models: Signatur Three-Hand Luggage Leather Watch, $115, Kuppel Two-Hand Sub-Second Charcoal Stainless Steel Mesh Watch, $145, Samsø Series Three-Hand Multicolor, $66
• Where the brand is from: Denmark

Skagen is another brand that we have tested on more than one occasion, and we're happy to report that the quality and durability is excellent. Superb quality and nice designs aside, the company is also one of the most affordable out there when it comes to watches with prices starting as low as $63 and as high as $215 at the moment. Skagen for the most part tends to stay within these ranges unless they are doing a big-time collaboration, so once again you don't have to break the bank too much, and you certainly don't have to worry about sacrificing quality either.

• Our favorite watch: Sentry Leather, $175
• Specs of our watch pick: Case Size: 42mm, Thickness: 23mm, Lug-to-Lug: N/A,  Lug Width: 23mm, Water Resistance: 10 ATM, Movement: Miyota Japanese Quartz, Crystal: N/A
• Price range: $75 - $1,500
• Other flagship models: Regulus, $175, 51-30 Chrono, $500, Hannah Eddy Time Teller OPP, $125
• Where the brand is from: Encinitas, California

Founded in Encinitas, California in the year 1997, Nixon watches are an essential addition to your watch lineup. The company specializes in a lot different styles, which consists of analog, digital, chronograph, oversized, and automatic. Within those categories are watches for every occasion ranging from casual/office-wear, to sports watches that you can use for athletic purposes or just simply for a nice look. With prices starting at $75 and only going up to $1,500, Nixon qualifies as an affordable watch brand for sure.

• Our favorite watch: Movado Face, $395
• Specs of our watch pick: Case Size: 41mm, Thickness: N/A, Lug-to-Lug: N/A,  Lug Width: N/A, Water Resistance: 3 ATM, Movement: Swiss Quartz, Crystal: N/A
• Price range: $395 - $3,995
• Other flagship models: MOVADO BOLD TR90, $495, Museum Classic, $595, Modern 47, $595
• Where the brand is from: La Chaux-de-Fonds, Switzerland

Depending on your budget, you can snag a Movado watch for either $395 or $3,995. Since, however, we are focused on affordability, we're going to stick within the $395 to $1,000 range, which Movado has plenty of. Whether it's their classic styles such as the Movado Face which are meant to be slightly formal, or their sports choices like the Modern 47, Movado is a brand that is well-priced, worth the money you do end up spending (however much that is), and very stylish. There's something in the brand's catalog for every personality and style, so you should consider giving them a look.

• Our favorite watch: 1972 Chronoscope Solar, $921.48
• Specs of our watch pick: Case Size: 43.3mm, Thickness: 11.6mm, Lug-to-Lug: N/A,  Lug Width: Customizable, Water Resistance: Up to 10 bar, Movement: Solar Quartz, Crystal: Sapphire
• Price range: $466 - $2,118
• Other flagship models: FORM C, $572, FORM Damen, $466, max bill Quarz, $820.88
• Where the brand is from: Schramberg, Germany

Junghans was originally founded in Schramberg, Germany under the name “Junghans and Tobler.” Over 150 years later, the company remains one of the most regarded in the world of luxury watches. While prices can go as high in the thousands, we found several watches that are only a few hundred, and still matching in the quality and design departments. Junghans describes their brand as "offering timepieces for the modern man," and that's exactly what these watches are—accessories for the modern contemporary man who likes modern contemporary fashion.

• Our favorite watch: G-Shock x League of Legends, $200
• Specs of our watch pick: Case Size: 16.9mm, Thickness: 114 - 215mm, Lug-to-Lug: N/A,  Lug Width: N/A, Water Resistance: 200m, Movement: Analog, Crystal: Mineral
• Price range: $100 - $800
• Other flagship models: G-Shock GA2100VB-1A, $99, G-Shock GA110GB-1A, $150, G-Shock GMB2100D-1A, $550
• Where the brand is from: Japan

G-Shock is a brand that is as futuristic as it comes for watches. Over the years, G-Shock has become renowned for their durability as they are sturdy and built with material to withstand a number of temperatures and accidental drops. You'd have to be doing something absolutely crazy to break a G-Shock, and that's saying a lot because there's been people who have done some craziness with the watches and have never broken them. The price range for one of these bad boys is between $100 and $800, which allows them to make our list of most affordable watch brands.