Supreme is one of the most iconic streetwear brands in the world. Created in 1994 by James Jebbia, the company took an entirely new approach to streetwear culture and paved a new path for those behind to follow. Based out of New York City, the brand's focus is on youth, hip-hop, and skateboard culture. At first, they started off selling their products out of a store on Lafayette Street in Manhattan. Supreme produced clothes, accessories, and skateboards—the team was formed around a core group of skaters.
Known for its simple logo, a red rectangle with white font, the brand has grown into a booming business. Supreme releases their collections during what they call seasons, Fall/Winter and Spring/Summer; each season is 20 weeks long. Over the last 25 plus years, Supreme has grown into a streetwear powerhouse. A unique element of Supreme’s brand is that they have always released a limited supply of their products. The founder’s idea was: “we don't want to get stuck with stuff nobody wants”. With the low supply and high demand it created a secondary market for items. When an item was extremely popular and sold out instantly, it could cause prices on the aftermarket to be marked up much higher than the retail price. Currently, Supreme has 13 store locations and an online shop where they release items every Thursday at 11am EST. Most of the time when Supreme opens a store, they release a Box Logo t-shirt or sweatshirt in celebration. A Box Logo is the most classic Supreme design, a simple rectangle with the iconic Supreme font across it.