ONE37pm: What are some of the challenges you guys have faced in your journey?
Maxwell: When you start a company, everything is a challenge, especially when you bootstrap it. You’re the head of social, head of customer service, head of product development, marketing, and everything else. We had challenges ranging from our bottles not being able to fit with the cosmetics we produced to our fulfillment center not being able to store the pallets of a product before they were filled. We dealt with the packaging of our boxes not aligning with our brand colors to shipping costs being way over budget. With each challenge, you have to be nimble and work within the constraints you have, namely budget.
ONE37pm: What advice do you all have for anyone beginning a startup?
Maxwell: You have to ask who your business is for and what it can achieve. If you can’t answer these questions specifically, intuitively, and consistently as you create your business, you will not be successful. I’ve gone back to these questions over and over again to align and realign Maxwell with my target customer base. The second piece of advice— be persistent and dedicated. Without daily, weekly, monthly, and yearly persistence and dedication, you will not be successful.
ONE37pm: Where do you see Maxwell five years from now?
Maxwell: I have a five-year vision for the company, but I’m flexible enough to know that it could end up in a completely different direction. Starting a company is not necessarily about growing in a straight line, but moving with your consumers, the market, and where you can have a distinct long term advantage.
Maxwell will (hopefully) expand its footprint into preventive face care for men, not simply daily care. That will include OTC products, SPF, and potentially even some male acne products. Additionally, I would hope for a large retail footprint in five years, laddering up to more specific problems that men can solve through our online process.
You can learn more about Maxwell and their products via their website.