12 Days of Christmas Spotlight: FRIED RICE and Maya Wang's Commitment to Fun

Located in the heart of Soho, FRIED RICE hasn’t just been limited to the New York area, having amassed a following of almost 20,000 on Instagram. A quick look through their linktree will show you a number of sold out products as the brand has developed a core following that keeps up with all of their latest drops. They were also named “Best Emerging Brand” at this year’s ComplexCon. Here’s a quick history of the brand, the reasons why we love them, and why we think they are set to have an amazing 2023.

FRIED RICE was crafted by Wang due to her affinity for fabric and textiles, with a driving force to start a brand about celebrating community. Wang’s obsession with textile is a life-long one, with much of that fascination being reflected in her work. The roots of FRIED RICE dates back to the designer making dresses with an at-home sewing machine, which would draw a lot of compliments from fellow creatives. Wang would officially launch the brand shortly afterwards, and it has been nothing but an upward trajectory since.

We love FRIED RICE because of their emphasis on the fact that clothing should be fun. Wang has made it clear that if she isn’t having fun, then she has no interest in being in this business, the results of which are seen amongst every single piece the brand presents to the public. The colorful pieces that frequently blend together traditional with street are also a favorite feature of ours, and we’ve loved the campaigns the brand has put together this year.

The FRIED RICE Reversible Poncho was a limited-quality release that captured the attention of the fashion community when spotted at the Virgil Abloh Exhibition.

FRIED RICE presented some awesome custom-made looks this year at the MADE x Paypal Festival in NYC.

Their spring collection was epic as well.

And we were really feeling the cool neutral pieces for the summer too.

And last but not least, their New York Fashion Week at New York Men’s Day presentation was stunning.