An Ode to 'Fruits,' the Japanese Streetwear Magazine That Shaped Style

Fruits Magazine

There’s no doubt that Japanese culture is filled with specific idiosyncrasies, some of which can be traced to its history as a deeply isolationist empire. Following World War II and America’s injection of a kind of hyper-capitalist ethos into their more traditional society, the strains of what appeared as bizarre to Westerners were hyper-boosted. Add onto that post-nuclear anxiety, impossibly speedy economic recovery and growing technological prowess, and you’ve got yourself a recipe for certain kinds of eccentricities.

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