Hesky Canada is a brand that you’ll want to keep an eye out for in the near future. A high fashion streetwear brand based in Canada and England, Hesky Canada was founded by up-and-coming fashion designer Edwin Roosevelt. Having been raised in Ontario, Canada and London, England, Hesky Canada is an incorporation of both street cultures into one brand.
Hesky Canada is Repping the Canadian Streetwear Scene
And, their stuff is super dope. We spoke more with Edwin about the brand, and what he hopes to accomplish in the future.
ONE37pm: Nice to be chatting with you Edwin! Let’s first start by talking about the early beginnings of Hesky Canada.
Roosevelt: The early beginnings! Well I’ve been creating brands for a very long time. I’ve actually created five brands before! I thought Hesky sounded like a good name, and around that same time I was actually doing a lot of research into Canadian history, visiting museums, etc. I went to Canada to get inspiration and take photos because I needed to tell a story.
As I was looking through photos I came across a couple of symbols. The one that stood out the most to me was the moose. So I got in contact with one of my friends who works in graphic design, and he turned into something that kind of resembles a hunting logo. It took us about a year-and-a-half because we wanted it to be hypebeast, quality, and high end.
ONE37pm: And you guys launched yesterday, right?
Roosevelt: Yes, we launched yesterday! We’ve been in touch with a lot of celebrities and influencers for promotion. We’ve been working on this since 2018, so it’s been a long time. Even though it’s a high-end brand, I didn’t want to make it too expensive because I can remember not having. We also want this to have high resell potential because all of our drops will be exclusive and for a limited time only.
ONE37pm: What makes Hesky Canada different from other streetwear brands?
Roosevelt: There’s no new hypebeast brands coming out now. The ones out are the ones that have been around for a long time like Bape, Supreme, Off-White, etc. We wanted something to represent Canada. We wanted something that we can say that we created, and that’s what makes us different.
ONE37pm: What else do you want people to know about Hesky Canada?
Roosevelt: That there is a deeper meaning behind the brand. If you look at the moose, it means strength, confidence, elegance, and individuality. I want people to feel all of those things while wearing our stuff. As a kid, I felt like people didn’t listen to me. I want people to feel empowered. We want to do a lot of work with young people, and plan on setting up a foundation in the name of Hesky.
As a kid, I felt like nobody took me seriously. We want to feel like there’s somebody out there listening to the youth. As I said earlier, we will have monthly drops that are limited edition. Our goal is to create a legacy.
You can keep up with all things Hesky Canada via their official Instagram.