Few artists have had a successful summer as Bbno$. Hailing from Vancouver, Canada, his song “LaLaLa” produced by Y2K has netted over 200 million streams on Spotify, while the music video is quickly approaching 60 million plays. Since the sudden rise of “LaLaLa,” Bbno$ has gained a cult-like following and, as of September 2019, has amassed over 18 million monthly listeners on his Spotify.
Despite his recent Spotify success, Bbno$ began his career in September 2016 on SoundCloud at the beginning of the platform’s ascent into mainstream culture. Almost immediately, his songs generated buzz. However, it wasn’t until Jackson Yee of the Chinese dance crew TFBoys featured his song “Yoyo Tokyo” that his popularity overseas began to soar.
Now an international celebrity abroad, Bbno$ followed up that pivotal moment by releasing his first EP called Baby Gravy, a collaborative project with Yung Gravy. The EP, featuring a diverse group of underground producers, became a classic on SoundCloud, with each song garnering close to 1 million plays. The cover art featured Bbno$ and Yung Gravy each drawn clumsily in Microsoft Paint, a similar style used by Lil Pump and Smokepurpp for their track “Broke My Wrist.”
Continuing to progress as an artist, Bbno$ then released his debut studio album bb steps. In two years, he grew from a relatively unknown artist to one captivating music audiences around the world.
Looking back, perhaps it’s no surprise that 2019 was destined to be a fruitful year. In June, he released his single “LaLaLa” produced by Y2K. It became his first appearance on the Billboard Hot 100 as well on other charts around the world. In promoting the song, Bbno$ and Y2K told Rolling Stone that they adopted unconventional marketing methods such as creating a fake story about how they met, using Tinder and even harnessing call centers. Here is our interview with Bbno$, a musician you need to know