There is no arguing the cultural importance of the Nike Air Max LeBron 7. The 2009 Jason Petrie-designed silhouette was one of an impeccable standard. In its infancy, LeBron James’s signature sneaker collection was revered on the hardwood. His first shoe, the Nike Air Zoom Generation, was a hallmark creation that later proved to be radical, and the Nike LeBron 4 brought back Foamposite tooling as both an ode to Penny Hardaway and historic basketball technology.
James’s signature collection was thriving on the court and in the eyes of the sneaker-insider community, but he hadn’t created a global breakthrough. The King’s sneakers did nearly everything—except translating off the court. Ten years ago, that changed with the retail debut of the Nike Air Max LeBron 7.