Compounding effortless cool with a seamless understanding of contemporary fashion, Jerry Lorenzo, a 42-year-old Los Angeles–based designer whose pieces have been worn by Kanye West, Justin Bieber, Rihanna, Travis Scott and many others, masters the narrative of how Fear of God, his fashion line, is worn. April 27 (when the second installment of his Fear of God x Nike collection lands in stores) marks one of the most anticipated streetwear and sneaker releases of 2019.
Much of the aesthetic of Fear of God, aka FOG, leans heavily into Lorenzo’s personal taste and his exceptional eye for styling, layering and proportion.Truly, and almost singularly, FOG’s global ascension can be attributed to Lorenzo’s personal styling of the brand on himself. No one wears it better or more aspirationally than he does. This is not so much a call to mimic his personal aesthetic but to create your own.
There are very few modern brands whose founder both shapes and defines the feel of the company better than any muse could. Does anyone wear Fear of God better than Lorenzo? Or has anyone ever looked better in a Tom Ford suit than Tom Ford? In fact, in a recent New York Times interview, Ford confessed that he allows cinematographers to see his films only after they’re complete. The multi-hyphenate, whose critically acclaimed pictures A Single Man (2009) and Nocturnal Animals (2016) have culturally resonated far outside the epicenter of fashion stalwarts, largely works in this manner, color-correcting each film frame as a guide for the cinematographer to follow. While this method may strike most as arrogant or rather controlling, in the mind of an artist like Ford or Lorenzo, it’s an essential approach to almost any project.
Lorenzo isn’t known to be as controlling as Ford, but he is an artist, and as one, much of his work comes with a certain level of supervision; a certain way of seeing and accepting before anyone else can muster a summation. This, for both fashion powerhouses, has come with a great measure of success.
All of Lorenzo’s work is visually arresting, including the “Old Town Road”–esque pictorial campaign promoting the highly anticipated Fear of God x Nike collection that lands this weekend. Here are five things you need to know before it arrives: