Everyone's favorite classics brand, Rowing Blazers, is back with a healthy dose of nostalgia for Summer 2022. Known for their disruptive takes on traditional menswear staples, Rowing Blazers is dropping the first release of their summer collection today, June 16, alongside a healthy dose of beautiful look book imagery.
Rowing Blazers Roars into Summer '22 with a New Collection
Peep the lookbook featuring Euphoria's Henry Eikenberry
The look book, which was shot partially at a location near the brand's studio in Brooklyn and at the historic Cooper Hewitt museum on the Upper East Side, features a cast of friends of the brand, including Euphoria's very own Henry Eikenberry, who portrays Derek in the show.
The collection features both men's and women's tailoring in the familiar boating stripes that made Rowing Blazers' name, along with variations in seersucker and navy wool. Additionally, the brand is reissuing products from its first ever collection, way back in 2017. If that wasn't enough to get you excited, Rowing Blazers is also throwing in a premium basics collection, full of rugbies, polos, tees, and sweats inspired by American vintage clothing found at Japanese vintage shops.
Creative director and founder of the brand, Jack Carlson, explains the slower release schedule of the brand this year, saying “I think it’s good to do that from time to time. It’s allowed us to do some really strong work. We have a lot of exciting projects coming out throughout this summer, including collaborations with K-Swiss, Murray’s Toggery, La Martina, and SEGA… and preparing to open a new flagship store in New York.” It's no surprise, that with so many things going on, Rowing Blazers would want to take their time with this collection.
The collection seems to be somewhat of a return to form for the brand, with the look book coming together in a similar way to early releases. "This look book feels like our earliest look books, when we would shoot a bunch of our friends over two days: one at Princeton and one in Chinatown. This year, we did one day in Brooklyn and one day at the historic Cooper Hewitt," says Carlson. In that same vein, the short hiatus for the brand has allowed the team to reflect on what's really important, and craft each piece with intention and care.
The first release of the collection drops today, June 16 and can be found on Rowing Blazers' website. Stay tuned for future releases.