Streetwear brand Noah understands the importance of empowering consumers to make informed purchasing decisions. While one may argue that fashion primarily exists to inspire, to create a loyal tribe and to foster a sense of community, brands like Noah are pushing this creativity-fueled conversation a step further.
To cultivate a deeper sense of connection, Noah is taking its customers through the brand’s sustainability journey. Through educating the public and opening a dialogue as the company continues to implement more mindful practices, Noah takes an active role in shaping its brand identity.
According to The State of Fashion 2019 report created by management consulting firm McKinsey & Company in partnership with Business of Fashion, radical transparency is set to be one of the dominating forces shaping the fashion industry this year.
Instead of letting consumers and longtime brand loyalists speculate about Noah’s increasing price hikes, the hot streetwear label took a more direct and educational approach. In May 2019, Noah shared an in-depth blog post on the true costs of implementing more environmentally conscious practices throughout its supply chains.
We’re breaking down the cost of streetwear in 2019 from the supply chain to the tariffs by following some of Noah's most popular items.